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Job Description
DTC Content Creator at Robert Half DTC Content Creator at Robert Half in Cedar Knolls, New Jersey Posted in 13 days ago.
Type:
full-time
Job Description:
5 days a week onsite in Parsippany area, NJ - no exceptions. •please do not apply without submitting a valid link to a digital portfoli o. Benefits stipend included. Creative Strategist & Content Creator Position Overview We are seeking a highly creative and hands-on Creative Strategist & Content Creator to lead visual storytelling, content development, and community engagement for a growing consumer brand. This individual will serve as both a creative leader and on-camera representative, driving content initiatives that strengthen brand awareness, customer engagement, and sales performance. The ideal candidate combines strong creative instincts with a deep understanding of digital marketing, social media trends, and conversion-focused content strategies. Key Responsibilities Content Creation & Live Selling Host regular livestream shopping events, showcasing products, demonstrating features, and engaging directly with customers in real time. Create daily short-form video and photo content for social media, email marketing, and digital campaigns. Produce product-focused content including demonstrations, styling showcases, feature highlights, and lifestyle storytelling. Serve as both on-camera talent and creative director for content production initiatives. Collaborate with internal and external creative resources to ensure a consistent and engaging content pipeline. Creative Strategy & Brand Management Maintain and uphold the visual standards and creative direction of the brand across all marketing channels. Review and provide feedback on advertising creatives, email campaigns, website assets, and promotional materials. Develop creative briefs and content direction for designers, editors, photographers, and other creative partners. Oversee AI-assisted creative production workflows, ensuring brand consistency and product accuracy across all visual assets. Monitor content performance and recommend improvements based on audience engagement and conversion data. Community Engagement Manage and grow online customer communities across social platforms. Develop content calendars and engagement strategies that encourage participation and customer loyalty. Respond to customer inquiries and interactions with personalized content and thoughtful communication. Foster meaningful relationships with brand advocates and repeat customers. Campaign Execution Support the creative development and rollout of promotional campaigns, product launches, seasonal initiatives, and sales events. Ensure consistency across marketing touchpoints, including digital advertising, email marketing, social media, and website content. Coordinate creative assets and messaging to deliver a cohesive customer experience.
Qualifications:
2+ years of experience in content creation, social media management, creative strategy, or digital marketing for a consumer-facing brand. Experience creating engaging short-form video content for platforms such as Instagram Reels, TikTok, and . Comfortable appearing on camera and presenting products in livestream or video formats. Strong portfolio demonstrating visual storytelling, branding, content creation, or creative direction. Proficiency with Canva, Adobe Creative Suite, and common video editing platforms. Understanding of paid social creative best practices and performance-driven content development. Strong communication, project management, and organizational skills. Ability to work onsite and collaborate closely with products, inventory, and creative teams.
Preferred Qualifications:
Experience within eCommerce, retail, fashion , accessories , lifestyle, or consumer products industries. Familiarity with livestream commerce platforms and community-driven marketing. Experience utilizing AI-powered creative tools and content-generation platforms. Knowledge of direct-to-consumer marketing strategies and customer acquisition best practices.
