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Job Description
Role Overview:
If you live for great content, love turning ideas into scroll-stopping videos, and get excited about watching engagement climb because of something you created — this role is for you. We're looking for a creative powerhouse to own our social media presence through high-quality video, graphics, and intentional storytelling. As our Content Creator & Social Media Coordinator, you'll be hands-on with everything from scripting and filming to editing, scheduling, and engaging with our audience in real time. Your mission is simple (but powerful): create quality content people actually want to watch, grow our following, and spark real engagement across Instagram, Facebook, TikTok, YouTube, and LinkedIn. This role is perfect for someone who: Thinks in hooks, visuals, and trends Loves being on set and behind the screen Takes pride in polished, on-brand work Wants their creativity to be seen, measured, and celebrated If you're energized by creating content with purpose, collaborating with a marketing team that values quality over quantity, and watching a brand grow because of your work — you'll thrive here.
Key Responsibilities:
Social Media & Digital Content Plan, create, and publish engaging content across all platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). Edit and optimize short-form videos, reels, and graphics to align with current trends and platform best practices. Write attention-grabbing captions, scripts, and post copy that reflect our brand voice. Monitor engagement and collaborate with team members to develop creative campaigns that boost visibility and audience connection. Stay up to date on social media trends, viral challenges, and competitor strategies to keep content fresh and relevant. Track performance metrics and provide regular reports on engagement, growth, and reach. Content Creation & Brand Support Design visually appealing assets for digital ads, social posts, newsletters, promotional items, etc. Capture or source authentic photos and videos that showcase our team, community, and clients. Support brand storytelling through multi-channel campaigns, from concept to execution. Assist in maintaining consistency with brand colors, tone, and visual style. Marketing Collaboration & Support Work closely with the marketing team members to brainstorm creative ideas and plan campaigns. Research industry trends and competitive marketing efforts. Support ad hoc marketing projects, events, and community initiatives as needed. Qualifications 2-3 years of experience in social media or digital content creation. Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar). Experience with social media management and email platforms (Hootsuite and Mailchimp preferred.) Strong understanding of digital trends, storytelling, and community engagement. Excellent writing, editing, and communication skills. Highly organized, detail-oriented, and self-motivated with strong follow-through. Ability to work collaboratively and independently in a fast-paced environment. Ability to work a hybrid schedule with both in-office (Baraboo, WI) and remote work responsibilities. Preferred Skills Basic understanding of analytics and paid social media. Familiarity with professional services or legal industry marketing is a plus
