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Content Creator & Paid Social Specialist
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Cool Cat Fence
Tukwila, WA (In Person)
$57,976 Salary, Full-Time
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Job Description
Overview Cool Cat Fence is looking for a full-time Content Creator & Paid Social Specialist to help grow our brand across Washington, Oregon, and California. Content creation is the primary focus of this role. We are looking for someone who can consistently capture, produce, and edit engaging content that showcases our projects, team, and customers. In addition to content creation, you will help identify top-performing organic content and support the management of Meta advertising campaigns. The ideal candidate is a strong storyteller and video creator who understands how social media content can be leveraged to drive business growth. This is a hands-on role that requires regular field visits, content production, video editing, and collaboration with our marketing team to turn successful content into paid advertising opportunities. Responsibilities Capture photo and video content at job sites, customer properties, and company events. Create engaging content for Facebook, Instagram, TikTok, YouTube Shorts, and other social platforms. Film, edit, and publish short-form and long-form video content. Develop creative concepts, hooks, and storytelling ideas to increase engagement and brand awareness. Maintain a consistent social media posting schedule. Monitor content performance and identify top-performing organic posts. Convert successful organic content into paid Meta advertising campaigns. Launch, manage, and optimize Facebook and Instagram advertising campaigns. Test new creatives, messaging, and audience strategies. Analyze content and campaign performance and provide recommendations for improvement. Collaborate with sales, operations, and leadership teams to identify content opportunities. Engage with followers and respond to comments and messages when needed. Qualifications Proven experience creating social media content with a strong portfolio of work. Strong video filming, editing, and storytelling skills. Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software. Familiarity with Meta Ads Manager and paid social advertising. Understanding of social media trends and platform best practices. Ability to identify high-performing content and adapt strategies based on performance data. Strong organizational skills and ability to manage multiple projects simultaneously. Self-motivated, creative, and comfortable working independently. Valid driver's license and willingness to travel to job sites regularly. Preferred Qualifications Experience creating content for home service, construction, landscaping, roofing, fencing, or similar industries. Drone videography experience. Photography experience. Experience scaling organic content through paid social campaigns.