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WXOW/WQOW Digital Content Manager

Job

Allen Media Broadcasting

Eau Claire, WI (In Person)

Full-Time

Posted 6 days ago (Updated 4 days ago) • Actively hiring

Expires 7/23/2026

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Job Description

WXOW/WQOW
Digital Content Manager
WXOW-TV/WQOW-TV
in the beautiful La Crosse-Eau Claire market is seeking a full-time Digital Content Manager to take our digital efforts to the next level.
WXOW-TV/WQOW-TV
in the beautiful La Crosse-Eau Claire market is seeking a full-time Digital Content Manager to take our digital efforts to the next level. This in-house position is based at WXOW, which primarily serves viewers in La Crosse and surrounding areas. This is a vital newsroom leadership and management role for a decisive journalist who will lead the digital content initiatives, s, and app appearances for WXOW in La Crosse and WQOW in Eau Claire. As a core newsroom leader, you will make basic, daily content decisions and serve as the trusted, go-to mentor for younger journalists, answering questions and guiding their multi-platform storytelling skills. In this role, you will curate content for the station homepages and apps, and aggressively cover breaking news through push alerts, livestreams, social posts, and web articles. You will also assist reporters and anchors in creating native social content, collaborating with other newsroom management to establish daily digital workflows, and partner with Marketing and Sales teams to execute effective digital campaigns. The ideal candidate thinks digital first, possesses strong independent editorial judgment, andmunicates effectively to inspire early-career talent. Qualifications include a Bachelor's Degree in Journalism, Communications, or a related field, and a preferred minimum of two years of journalism or digital content experience. You must have strong AP Style writing skills and the ability to analyze digital metrics.
WXOW/WQOW
is part of Allen Media Broadcasting, offering excellent opportunities for career advancement. Any offer of employment is contingent upon successfully passing a background screening.
WXOW/WQOW
is an
EOE-M/F/D/V
employer. If you qualify, send your resume and work samples to: Kristen Shill, News Director at