Director of Ecommerce

Director of Ecommerce at

ONZIE INC

Director of Ecommerce at

ONZIE INC

in Los Angeles, California Posted in 5 days ago.

Type:

full-time

Job Description:

Onzie is a women's activewear brand born in Venice Beach, CA, founded by a hot yoga practitioner and her mother. For over a decade, Onzie has been a trusted presence in the yoga and movement community, worn by practitioners across studios worldwide. Onzie sits at the intersection of performance and purpose. Onzie's business model is built on integrity, and conscious commerce. We believe sweat is sacred, the body is a canvas, and business can be both grounded and visionary. All garments are designed and produced in Los Angeles with an emphasis on ethical, human-made craftsmanship. The brand's sustainability credentials are substantive and independently verified:

OEKO-TEX

®

STANDARD 100

certified, PFAS/PFA-free, CiCLO® biodegradable technology, plant-based odor control and UV protection. These are not marketing claims

• they are product attributes that set Onzie apart in a crowded market. The Onzie customer is a woman who practices hot yoga and mindful movement. She values what touches her body, connects with brands that share her commitment to conscious living and is not buying on price
• she is buying on trust, performance and values alignment.

Onzie has recently relaunched its direct-to-consumer ecommerce business and is seeking a senior leader to own and grow it. The Opportunity This is a rare opportunity to step into full ownership of an ecommerce business at an exciting inflection point. Onzie has a differentiated brand, a loyal existing customer base and a relaunched digital presence

• the foundation is in place. What's needed now is a leader who can accelerate growth, build the right systems and, over time, the right team. To be direct about the current state: there is no internal ecommerce team. The business is run today through outside agencies and freelancers. This person will be the ecommerce function
• owning strategy and executing it personally from day one.

That means writing briefs, pulling reports, managing Shopify, analyzing performance data, running campaigns and holding agencies accountable, all without support staff. The role will evolve as the business grows, but in the near term it requires someone who is as comfortable in the weeds as they are in the boardroom. You will report directly to the CEO and operate with significant autonomy. This is not a supporting role

• you own the P&L, set the strategy and are accountable for results. Key ResponsibilitiesP&L Ownership & Business Performance
• Own the ecommerce P&L end-to-end: revenue, gross margin, customer acquisition cost, contribution margin and cash flow
• Set monthly, quarterly and annual performance targets in partnership with the CEO
• Monitor KPIs daily and weekly, identifying trends and making data-driven decisions quickly
• Report performance clearly and regularly to the CEO with full transparency on what is working and what is not Growth Strategy & Customer Acquisition
• Develop and execute the customer acquisition strategy across paid (Meta, Google), email, organic and emerging channels
• Oversee paid media agencies, holding them accountable to ROAS targets and strategic alignment with the brand
• Lead email marketing strategy through Klaviyo, working in partnership with an external email agency currently in place
• own the strategy, segmentation and performance accountability while the agency handles execution
• Drive new customer acquisition while maximizing lifetime value of the existing Onzie customer base
• Identify and test new growth levers
• affiliate, influencer, community, TikTok Shop
• and scale what works; TikTok Shop is an active channel managed in partnership with an external freelancer or agency Site & Customer Experience
• Own the Shopify storefront: merchandising, conversion optimization, site speed, mobile experience and UX
• Ensure the digital brand experience reflects Onzie's identity
• premium, purposeful and community-driven
• Manage the product catalog, collection structure, photography standards and on-site storytelling
• Partner with the CEO and external creative vendors on asset briefing, trafficking and performance feedback
• the ecommerce director owns creative deployment and performance, working alongside founder on creative direction Agency & Vendor Management
• Manage all external agency and vendor relationships including paid media, social marketing and email
• set briefs, review performance and hold partners accountable
• Evaluate agency performance against agreed KPIs and make recommendations on continued partnerships
• Source and onboard new vendors or partners as the business requires Team Building
• Assess current resource gaps and build the case for internal hires as the business scales
• Recruit, onboard and lead ecommerce team members over time, including potential roles in operations, creative and growth
• Foster a culture of accountability, experimentation and continuous improvement Who You Are
• 5+ years of ecommerce experience, with at least 2 years in a leadership role with direct P&L responsibility
• A proven individual contributor
• you have operated without a team and thrived. You do not need support staff to execute; you are the person who gets it done
• Proven track record of growing a DTC brand
• you have specific results you can point to
• Deep fluency in paid acquisition (Meta, Google), email marketing (Klaviyo or equivalent) and Shopify
• hands-on, not just oversight
• Equally comfortable in a spreadsheet and in a creative brief
• you merge analytics and aesthetics without friction
• Entrepreneurial by nature: you move fast, make decisions with incomplete information and iterate without hesitation
• Comfortable managing and holding external agencies accountable to performance standards
• they are your primary operating partners
• Experience in activewear, wellness, yoga or a values-driven lifestyle brand is strongly preferred
• A genuine connection to yoga, mindful movement or conscious living
• you understand this customer because you are this customer or know her well
• Exceptional communicator
• direct, clear and comfortable presenting to a CEO Compensation Base salary: $130,000
• $150,000, commensurate with experience. In addition to base salary, this role includes a performance bonus tied to revenue and growth targets. Bonus structure will be defined collaboratively with the CEO and aligned to the business plan for the year. We believe in rewarding the people who move the business forward. Why Onzie
• Direct line to the CEO
• your work and decisions matter and are seen immediately
• A brand with genuine differentiation: a decade of community trust, a values-driven identity and a product that stands behind its claims
• The chance to build something
• not maintain it. The ecommerce business is early-stage and the person in this role will shape what it becomes
• A product and mission you can believe in: conscious materials, ethical production and a community of movers