Director, Direct to Consumer
ENTERTAINMENT EARTH, LLC
- 3.8 Simi Valley, CA Job Details $120,000
- $140,000 a year 1 day ago Benefits Paid holidays Health insurance Dental insurance Tuition reimbursement Paid time off Snacks provided Vision insurance 401(k) matching Qualifications B2C E-commerce Bachelor's degree Team management Senior leadership B2C business model Full Job Description The Director
- Direct to Consumer is responsible for the strategic leadership and day-to-day management of Entertainment Earth's DTC eCommerce channel. This role owns the DTC P&L, site performance, customer experience, and channel growth strategy. The Director
- DTC works cross-functionally with Marketing, Client Services, Technology, Operations, and Purchasing to drive revenue, improve conversion, and deliver a best-in-class customer experience across all DTC touchpoints.
Essential Duties & Responsibilities Channel Strategy & P&L Ownership Develop and execute the annual DTC channel strategy and operating plan Own DTC revenue, margin, conversion, and customer retention targets Manage the DTC P&L and provide regular reporting to senior leadership Determine appropriate product mix and prioritization to service consumers as well as drive profitable growth Identify and prioritize additional DTC growth opportunities across product mix, pricing, promotions, and customer segments eCommerce & Site Performance Oversee the DTC website experience including site merchandising, navigation, product mix, and product presentation Partner with Merchandising team to provide relevant, authentic, and quality product offering Partner with the Technology team on platform roadmap, Shopify initiatives, and integration priorities Track and monitor competitive DTC propositions (both within the toy / collectible space, and overall DTC) Drive continuous improvement through analytics, A/B testing, and customer behavior data Own conversion rate optimization strategy and execution Customer Experience Oversee the end-to-end DTC customer journey from acquisition through post-purchase Partner with Client Services on customer satisfaction, resolution workflows, and CSAT improvement Own pre-order and waitlist strategy, a core component of the DTC business model Champion customer feedback loops and translate insights into actionable improvements Marketing & Acquisition Collaborate with the Marketing Performance Manager on paid media, email, SMS, and retention programs Own DTC promotional strategy and campaign calendar in partnership with the broader Marketing team Monitor and optimize customer acquisition economics including CAC, LTV, and ROAS Team Leadership & Development Lead, manage, and develop the DTC team Establish clear performance expectations, goals, and accountability structures Foster a culture of ownership, collaboration, and data-driven decision-making Cross-Functional Collaboration Partner with Purchasing and Merchandising on product assortment and inventory strategy for the DTC channel Collaborate with Operations and Fulfillment on order SLAs, capacity planning, and customer satisfaction Work closely with Technology and ERP project teams on system integrations and platform decisions Serve as the DTC representative in cross-departmental planning and leadership discussions Education Bachelor's degree in Business, Marketing, eCommerce, or a related field required MBA or equivalent advanced degree preferred Experience Minimum 7 years of eCommerce experience, with at least 3 years in a leadership role with direct ownership of a DTC channel or business unit Demonstrated track record of driving eCommerce revenue growth and improving key performance metrics including conversion rate, AOV, LTV, and customer retention Experience owning or significantly contributing to a DTC P&L Hands-on experience with Shopify or comparable eCommerce platforms required Familiarity with ERP systems preferred; experience with NetSuite a plus Experience working within a cross-functional environment alongside Marketing, Technology, and Operations teams Skills & Competencies Strong analytical and financial acumen; ability to translate data into actionable strategy Excellent communication and presentation skills; ability to influence across functions and levels Proven leadership and team development capabilities High degree of ownership and accountability; comfortable operating in both strategic and executional capacities Familiarity with pop culture, collectibles, toys, or specialty retail preferred Why Entertainment Earth? We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms. Benefits of Joining the Team! Discounts on your favorite collectibles! Free snacks! Bring your dog to the office! Get off early on Fridays! Medical/Dental/Vision Plans/Optional Plans Paid Time Off/Holidays 401(k) matching plan, educational reimbursement, and much more!
