Senior Manager, Programmatic

The Senior Manager, Programmatic, you will be the primary architect of our integrated programmatic buying strategies across CTV/OLV, Audio, and Display. This leader will build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our programmatic campaigns across partners like The Trade Desk and DV360, integrating MMM (Marketing Mix Modeling) insights into tactical execution and leading data-driven optimizations to drive business growth. This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays. A day in the life as a Sr. Manager, Programmatic... Lead Programmatic Strategy across CTV, Video, Audio, and Display , including advanced PMP (Private Marketplace) negotiation, audience segmentation, and frequency management Oversee Multi-Channel Execution within The Trade Desk (TTD) and DV360, ensuring a rigorous testing roadmap and optimal spend allocation across the funnel Directly manage ad verification and brand safety protocols via DoubleVerify/IAS/MOAT to eliminate waste and fraud Collaborate with Data Analytics and CRM for advanced audience modeling and closed-loop measurement Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes Work with in-house Creative teams to develop high-impact assets tailored for CTV and dynamic display Serve as the organization's programmatic expert, educating stakeholders on the evolving ad-tech landscape while managing DSP/SSP and agency relationships Own internal clarity and progress towards evolution to a best in class Integrated Media program, stay on top of emerging trends in tools, tech and process Lead and manage Programmatic team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets What you'll bring to the table… Deep Programmatic Expertise with extensive hands-on-keys experience in theTrade Desk and DV360, Amazon DSP and others a plus Proven ability to manage complex large scale campaigns across CTV, Online Video (OLV), Digital Audio, and Dynamic Display, retail experience a plus Strong POV and experience with Programmatic Tech Stack including buying, verification and measurement tools Proficiency in leveraging data visualization to translate complex data sets into clear narratives for senior stakeholders A passion for testing (A/B, Brand Lift, Incrementality) and a willingness to partner cross-functionally to understand the broader business health Data and performance driven mindset, passion for testing and proving value through ongoing optimizations Attention to detail and the ability to manage multiple projects at once Curiosity and willingness to partner with cross functional teams to understand our customer and business We'd love to hear from you if you have… 8 years experience in Programmatic with 3 years in a Retail/eCommerce environment Bachelor's degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience Deep expertise in top buying and measurement platforms (The Trade Desk, DV360 preferred, Amazon a plus) Agency or Brand experience managing enterprise level Programmatic budgets, omni specialty retail preferred Advanced proficiency in Excel required Retail experience preferred