E-Commerce Manager

Job Summary We are seeking a detail-oriented and innovative E-Commerce Manager to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our online sales platforms, enhancing user experience, and driving traffic to our e-commerce site. This role requires a strong understanding of digital marketing strategies, SEO, and analytics to maximize conversion rates and improve overall performance. Responsibilities Maintain Paris Supply's website and third-party platform listings, ensuring all content is up-to-date, accurate, and in compliance with federal, state, supplier and platform regulations. Collaborate with the executive team to create content for product descriptions, blog posts, and email marketing campaigns that resonate with target audiences. Develop and implement effective e-commerce strategies to drive online sales and enhance customer engagement. Utilize SEO tools to optimize website content for search engines, improving visibility and organic traffic. Conduct keyword research and apply best practices for conversion optimization across all product pages. Manage social media marketing campaigns, including Facebook Advertising, to promote products and increase brand awareness. Analyze website performance using Google Analytics and other analytics tools to identify trends and areas for improvement. Implement SEM strategies through Google Ads and Google Merchant Center to enhance paid search performance. Monitor and report on key performance metrics related to digital marketing efforts, making data-driven recommendations for future campaigns. Requirements Bachelor's degree in digital marketing or related field of study. Proven 1+ years of e-commerce or digital marketing experience strongly preferred. Experience with creating and maintaining listings on popular e-commerce platforms including A+ content, variations, images, and video assets. Familiarity with inventory/shipping platform integration with e-commerce platforms. Proficiency with Microsoft Excel and Adobe PhotoShop/Illustrator. Experience in e-commerce management or digital marketing roles. Strong knowledge of SEO principles, conversion optimization techniques, and social media marketing strategies. Proficiency in HTML, CSS, JavaScript, SQL, and content management systems (CMS). Familiarity with email marketing platforms and marketing automation tools. Experience with performance marketing tactics and analytics tools such as Google Analytics. Strong organizational skills with attention to detail in managing multiple projects simultaneously. Ability to work collaboratively within a team environment while also being self-motivated. If you are passionate about e-commerce and have a keen eye for detail along with a creative mindset, we encourage you to apply for this exciting opportunity!

Job Type:

Full-time Base Pay:

$50,000.00 - $70,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person