Omnichannel E-Commerce Manager (CPG)
Acosta Group
Marlborough, MA (In Person)
$88,507 Salary, Full-Time
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Job Description
- DESCRIPTION
- This position is
- \#Hybrid
- , in the office 3 days a week and requires
- travel
- . You will partner closely with the sales team to accelerate measurable omnichannel sales growth for clients. Support multiple
- CPG brands
- across retailer omnichannel platforms,
- delivering integrated marketing strategies and execution
- , across digital and in-store touchpoints in partnership with retailers.
RESPONSIBILITIES
- + Partner with clients to define retail
- marketing objectives
- , •performance metrics,•and •growth strategies•+ Build and maintain strong relationships with retailer marketing teams + Collaborate cross-functionally with account teams to •align in-store and online strategies to build effective marketing strategies•+ Lead campaign planning, activation, and performance optimization •across digital and in-store media•for our clients + •Evaluate digital shelf conditions•by assessing product content and performance against retailer standards and best in class benchmarks + Be the •go-to-resource•on retailer marketing, helping sales teams and clients understand retailer priorities, platforms, and best practices to drive stronger share of voice in the retail environment + •Collaborate•with other •E-Commerce•managers and directors across the organization for best practices and enhance overall service offerings + Lead themed m •ulti-brand marketing campaigns•in collaboration with retailer marketing teams, unlocking more effective and strategic retailer marketing solutions for clients + In partnership with retailer marketing teams, lead and host client webinars to help educate, inform, and strengthen retailer marketing alignment + Support sales team leaders in •driving new business opportunities•by developing •sell sheets•and •presenting retail marketing capabilities•and resources + •Travel•to meet with clients for •in-person meetings•approximately every 8 weeks.
QUALIFICATIONS
Education and Qualifications:
- + High School Diploma or GED required;
- Bachelor's degree preferred
- + •5+ years of experience•in business, customer management, or a related field, with a strong e-commerce background in multi-channel retail + Strong retail consumer marketing strategy development and execution experience + •Hands-on experience•with digital shelf management, content optimization, and online merchandising strategies + Familiarity with •retailer-specific e-commerce processes•preferred + Strong •project management•and cross-functional collaboration skills + •Analyze•performance data and •translate insights•into actionable strategies + Experience supporting •budget planning, performance tracking,•and •reporting•+ Worked in platforms such as •PIM, DAM,•and •content management systems•preferred •\#DiscoverYourPath•
ABOUT US
- Acosta is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
- AskHR@acosta.com
- \#DiscoverYourPath
- Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category:
- Sales Support
Position Type:
- Full time
Business Unit:
- Sales
Salary Range:
- $72,600.00 - $90,800.00
Company:
- Acosta Employee Holdco LLC
Req ID:
- 27575
Employer Description:
- US\_ACOSTA\_EMPLOYER DESC
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