Senior Ecommerce Manager

DESCRIPTION

New York-based Footwear & Fashion Brand/Retailer - That Good Sauce. We are seeking a talented and driven Ecommerce Manager/Senior Manager to join our team. This position will be responsible for leading and optimizing the web initiatives to strengthen our brands presence and omni-channel performance. Collaborating horizontally and vertically across the organization to deliver a best-in-class omni-channel and global experience. This role reports directly to the COO and works with Product, Marketing, Fulfillment/Warehouse and Retail teams. Consistent daily communication and a sense of urgency is required; especially in highlighting strategies and technical issues. The goal of this position is to manage and develop a complete understanding of the e-commerce structure through the monitoring of its various systems, and take ownership of our e-commerce and digital operations.

FULL SCOPE

Shopify Develop and execute short- and long-term digital growth strategies aligned with company goals. Identify opportunities to increase traffic, conversion rate, average order value, and repeat purchase behavior. Build annual, quarterly, and monthly business plans with clear KPIs. Lead all aspects of the Shopify storefront including site merchandising, navigation, promotions, product launches, and user experience. Manage site updates, landing pages, collection pages, and promotional calendars. Optimize mobile and desktop performance to maximize conversion. Oversee integrations, apps, internal digital board, and third-party tools to improve efficiency and customer experience. Ensure site functionality, speed, and seamless checkout performance. Customer Acquisition + Retention & Digital Marketing Lead retention strategy including email/sms, loyalty, and customer re-engagement programs. Build lifecycle marketing flows to increase repeat purchase rate and customer lifetime value. Improve new customer acquisition efficiency through testing, targeting, and funnel optimization. Improve segmentation and personalization. Partner with external and internal partners on paid media across Meta, Google, TikTok, affiliate, and influencer channels. Support campaign planning tied to launches, promotions, and seasonal moments. Analyze channel performance and optimize CAC, ROAS, and blended efficiency metrics. Product Management & Merchandising Own site merchandising strategy to improve discoverability and conversion. Execute A/B testing on landing pages, PDPs, checkout flow, offers, and messaging. Optimize product detail pages with strong imagery, education, reviews, and cross-sell opportunities. Customer Service & Fulfillment Refine the complete global order lifecycle — from capture through fulfillment, delivery, and returns. Serving as the primary link between the business and our fulfillment partners. Define and hold fulfillment teams accountable to SLAs across processing, shipping, delivery, and return cycle times. Drive visibility into carrier performance and cost-per-order, shipping pricing proposition and free shipping initiatives. Oversee packaging in line with brand standards Oversee smooth operations of key commercial moments such as seasonal sales, holiday shopping, hero product/category launches by partnering with all stakeholders. Legal, Accessibility, and Reporting Ensure all digital storefronts adhere to relevant e-commerce regulations, data privacy laws (GDPR, CCPA), and consumer protection standards. Maintain and update the company's public-facing Accessibility Statement and customer support channels for reporting issues. Track key performance metrics, including Conversion Rate, CAC, ROAS, and Average Order Value. Analyze customer behavior, traffic sources, and sales trends to deliver actionable insights that drive revenue growth and improve site experience. SKILLS 5+ years of experience in ecommerce, preferably using Shopify. Background in the footwear, fashion, apparel, or consumer goods DTC industry preferred. Proficiency in Google workspace or Microsoft Excel and comfort learning new systems. Ability to learn and work across different sales channels. Ability to work collaboratively with a dynamic team. Ability to build structure and adapt in a fast-moving, entrepreneurial environment. Proactive in research/troubleshooting Strong leadership skills Clear, professional communication and discretion. Hands-on, resourceful, and quick to problem-solve. Excellent communication skills. strong technical skills NYC / Long Island Based (Lower East Side, Long Island City, Farmingdale)

Pay:

$120,000.00 - $150,000.00 per year

Benefits:

Employee discount Paid time off

Work Location:

In person