Ecommerce Manager

Ecommerce Manager Midwest Cards | Columbus, Ohio Role Overview Midwest Cards is one of the hobby's most recognizable names — , serving the hobby through a best-in-class retail store, exciting live streams, and online at midwestcards.com. The Ecommerce Manager owns our web presence and drives online revenue growth. This role is responsible for the full customer journey on our website — from discovery to purchase — , from discovery to purchase, and ensures our email marketing turns interest into sales. We're looking for a sharp commercial mind, a bias toward testing and optimization, and a relentless focus on converting traffic into revenue. This role reports to the Sales & Marketing Director and works closely with the Marketing team. This is an ownership role. You move fast, test constantly, and take accountability for results. This is an AI-forward role. The successful candidate has extensive hands-on experience using artificial intelligence as a daily execution multiplier across copy production, segmentation analysis, merchandising research, and reporting. As part of the application, candidates must submit three to five sample prompts they currently use in their ecommerce work, with a one-line note on what each prompt accomplishes. Core Responsibility Drive ecommerce revenue growth through disciplined website management, conversion optimization, and high-performing email campaigns. You own the site experience, own the inbox, and own the numbers. This role will be both strategy and execution heavy in the beginning and will transition to leading a small team focusing on driving growth. Key Accountabilities 1. Website Ownership & Growth Own the day-to-day management and performance of the Midwest Cards website. Partner with the development team to implement changes, improvements, and new features — you. You direct, they build Manage site merchandising: product pages, categories, featured placements, and seasonal promotions. Hands-on experience with web design for the purpose of merchandising is required, including building specials pages, landing pages, banners, and seasonal campaign pages Identify and prioritize opportunities to improve conversion rates and average order value Maintain a testing roadmap — , always running experiments on layout, copy, CTAs, and offers Ensure the site experience reflects the brand: high energy, easy to navigate, built to sell Own and optimize on-site search through Athos (formerly Searchspring), including merchandising rules, redirects, autocomplete tuning, synonym management, and category page curation. Prior hands-on experience with site search software is required. 2. Email Marketing & CRM Own the full email marketing program end-to-end — : strategy, copy, design coordination, deployment, and analysis Build and manage automated flows: welcome series, abandoned cart, post-purchase, win-back Plan and execute campaign calendar around product launches, live breaks, events, and promotions. Emails are produced daily across numerous customer segments, so the candidate must be able to operate at high volume without sacrificing quality or relevance Segment the list and personalize messaging to drive relevance and revenue Monitor deliverability, open rates, click rates, and revenue per email Grow the subscriber list through on-site and cross-channel capture strategies 3. Traffic & Conversion Strategy Collaborate with marketing to align web strategy with social, streaming, and in-store campaigns Identify traffic sources and optimize the site experience for each channel Develop promotional strategies that drive urgency and sell-through Coordinate product drops, pre-orders, and exclusive releases on the web storefront Support SEO fundamentals in partnership with the dev team 4. Analytics & Reporting Track and report weekly on ecommerce

KPIs:

revenue, sessions, conversion rate, AOV, email performance Use data to prioritize what to fix, test, and scale Build dashboards and reporting rhythms that keep the team aligned on performance Identify trends early — , both opportunities and problems alike 5. Collaboration Work closely with the Brand & Content Manager to align web and email with broader marketing strategy Coordinate with the Creative Lead on assets for email campaigns and website promotions Partner with operations and product teams on inventory, fulfillment, and product availability Communicate clearly with the development team — write. Write clear briefs, prioritize effectively, and provide feedback 6. Marketplace Operations Manage and grow the Midwest Cards presence across ecommerce marketplaces, including Amazon Seller Central, Walmart Marketplace, Target Plus, and eBay. Prior hands-on experience with each of these platforms is required. Optimize listings, content, pricing, and inventory feeds for each marketplace's specific requirements and best practices. Monitor account health, listing suppression, advertising performance, and Buy Box / Featured Offer placement where applicable. Coordinate with operations on fulfillment SLAs, returns, A-to-Z claims, and case management across all marketplaces. 7. AI-Driven Execution Use AI tools (ChatGPT, Claude, Gemini, or comparable) every day to accelerate copy production, segmentation analysis, A/B test ideation, merchandising research, and reporting. Maintain a documented prompt library and continuously refine prompts based on what works. Identify opportunities to embed AI into recurring workflows so the team can move faster with the same headcount. What Success Looks Like Online revenue grows quarter over quarter. Conversion rate improves through consistent testing and iteration. Email is a reliable, high-performing revenue channel — , not an afterthought. The website feels like an extension of the Midwest Cards experience: fast, exciting, easy to buy. The team has clear visibility into what's working and why. Web and email amplify every launch, drop, and live event.

Ideal Candidate Profile You are:

Revenue-focused — you. You think in conversions, not just clicks Highly organized and self-directed — you. You own a roadmap and execute against it A strong writer — your. Your email copy moves people to act Data-driven but instinctive — you. You know when to trust the numbers and when to trust your gut Collaborative — you. You work well with creatives, developers, and operators Fast-moving — you. You ship, test, learn, and repeat AI-fluent. You use ChatGPT, Claude, Gemini, or comparable tools every day in your ecommerce work and have a documented prompt library you can demonstrate.

You understand:

How ecommerce funnels work and where they break down What makes an email get opened — , and what makes it convert How to balance brand experience with commercial pressure How to communicate technical needs to a dev team without being technical yourself The difference between activity and results How to operate across marketplaces (Amazon Seller Central, Walmart Marketplace, Target Plus, eBay) and the differences in their requirements, fee structures, advertising platforms, and growth levers. How to apply AI to ecommerce work in ways that produce real output, not just demos.

Bonus if you:

Have experience with BigCommerce, Shopify, or similar ecommerce platforms Have hands-on experience with Klaviyo, Mailchimp, or comparable email tools Follow the sports card / collectibles hobby Have worked in a high-velocity retail or DTC environment Have basic familiarity with

HTML/CSS

— , enough to troubleshoot an email template Have run paid traffic campaigns or coordinated closely with someone who has What to Submit With Your Application Applications without all of the following will not be considered: A resume that clearly shows direct, hands-on experience with each of the following: AI tools used in a production ecommerce setting, site search software (Athos / Searchspring or comparable), web design for merchandising and specials pages, daily email production across multiple segments, and the marketplace platforms listed above (Amazon Seller Central, Walmart Marketplace, Target Plus, eBay). Three to five sample prompts you currently use in your day-to-day ecommerce work, with a one-line note for each prompt explaining what it accomplishes and roughly how often you use it. A short cover note (no more than one page) explaining why you want this role and a recent example where you used AI to drive a measurable ecommerce outcome. Why This Role Matters Midwest Cards has built something rare — : a brand with real heat, a loyal audience, and momentum that most companies spend years chasing. This role turns that momentum into online revenue. You turn live break energy into web traffic. You turn email subscribers into buyers. You turn a great product catalog into a high-converting storefront.