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Job Description
Job Listing ID:
4493745
Job Title:
General Manager, Ecommerce Application Deadline:
08/13/2026
Job Location:
Portland
Date Posted:
05/18/2026
Hours Worked Per Week:
40
Shift:
Day Shift Duration of Job:
Full Time, more than 6 months You may contact this employer directly.
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Job Summary:
Pendleton has been woven in the West since 1863. Built on a legacy of craft, quality, and authenticity, our products are known for their timeless design and enduring stories. The GM of Ecommerce role is a rare opportunity to shape the online strategy for an iconic American brand, leveraging your vision to define the future of the digital experience and capabilities, and sharp business acumen to maximize business results throughout the P& L.
The ideal candidate is a hands-on digital leader who thrives in a lean, entrepreneurial environment and knows how to balance big-picture strategy with in-the-weeds execution. You will report directly to the GM of DTC and serve as the company's senior ecommerce expert.
This role is critical to leading cross-functional ecommerce operations and partnering closely with teams across Merchandising, Planning, Marketing, Creative Services, Operations, Analytics, Technology, and Customer Experience. The GM of Ecommerce will actively oversee the go-to-market calendar, key digital initiatives, and major site activations.
What You'll Do:
Strategy & Vision
Develop and own the ecommerce strategy, roadmap, and annual business plan aligned with overall company growth objectives.
Define the brand's digital identity and translate Pendleton's heritage story into compelling online experiences.
Budget, Business, and Financial Leadership
Full ownership of the P& L, from marketing, customer acquisition, and demand creation through efficient scaling of operational expenses and net income contribution to the brand's bottom line. You will actively manage the dynamics between gross margin and controllable expenses.
Establish KPIs, reporting cadences, and dashboards necessary to track performance and guide decision-making.
Lead annual budgeting and monthly forecasting processes, taking into account geo and marketplace trends, product and merchandising strategies, customer acquisition investments, and current and future platform capabilities and performance expectations.
Site Operations & Merchandising
Lead the team responsible for day-to-day management of the ecommerce website, including product and pricing, content publishing, customer experience, site performance, and merchandising.
Oversee site search, navigation, and on-site personalization to improve conversion and average order value.
Manage platform and technology development partners to ensure capability development and optimization initiatives are properly prioritized against business value, delivered on time, on budget, and with measurable impact.
Partner with Merchandising and Buying teams to align online assortment with inventory availability and margin goals.
Marketing & Customer Acquisition
Partner closely with the Head of DTC Marketing to define digital marketing strategies across paid search (SEM), paid social, SEO, email/SMS, and affiliate programs.
Develop lifecycle marketing programs to grow the customer file, improve retention,...
FOR FULL INFO FOLLOW APPLICATION LINK!
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job Classification:
General and Operations Managers Access our statewide or regional occupation report for more information about wages,
employment outlooks, skills, training programs, related occupations, and more. Compensation
