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Marketing Manager (E-Commerce)
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John Malecki
Gibsonia, PA (In Person)
$70,000 Salary, Full-Time
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74
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Job Description
Position Overview John Malecki Media is a content and e-commerce company built on the trades, woodworking, and shop culture, with 4M+ followers across platforms and a growing product line. We're hiring a Marketing Manager to own and grow the e-commerce side of the business. The Role This is not a sit-back-and-manage role. You'll be in it: building campaigns, launching products, owning the storefront and the email/SMS engine, and driving real revenue growth month over month. We move fast, we lean hard on AI, and you'll own a number, not a task list. What You'll Own E-commerce revenue: consistent month-over-month growth is your north star The Shopify storefront end-to-end: merchandising, conversion, AOV, on-site experience Marketing campaigns from concept to execution, and the full promotional calendar Email & SMS (Klaviyo) flows, campaigns, and growing it into a real revenue channel Product launch strategy and cross-channel coordination, built into a repeatable playbook On-brand content built to convert, created fast, and often with AI Outside contractors/vendors when needed: briefs, scope, deadlines, quality Reporting on performance and revenue pacing against monthly goals What This Role Is NOT Not the YouTube content engine, that's Media. You pull from it, you don't run it. Not workshop or production management. Not a hands-off strategy seat. If you want to delegate everything and present slides, the wrong job. What Success Looks Like Predictable, compounding month-over-month e-commerce revenue growth Email/SMS established as a measurable share of total revenue A repeatable launch playbook that doesn't depend on you scrambling each time Clean reporting that shows exactly what's driving the number What We're Looking For 5+ years of marketing experience Shopify and e-commerce experience is a must Proficient in Klaviyo, Notion, Adobe Suite, and Claude (or comparable AI tools) A capable content creator who knows how to make content that performs and converts Tech-forward, AI-fluent, highly organized, and takes full ownership