Conversion Rate Optimization Manager

Job Title:

Conversion Rate Optimization Manager Employment Type:

Full-time, Hybrid (4 days on-site/half-day Friday)

Location:

Plainview, NY — Hybrid (4 days on-site/half-day Friday)

Compensation:

$105,000-$125,000

Benefits:

Full benefits package (medical, dental, vision, life, AD&D, 401k) About Purity Products® Founded over 33 years ago, Purity Products® is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at www.purityproducts.com . Purity Products is looking for a Conversion Rate Optimization Manager to help drive growth across our expanding portfolio of DTC health and wellness brands. We're a 33-year-old nutraceutical company with more than two million lifetime customers, and we're investing heavily in e-commerce growth. Our internal P2P Labs team is scaling Cheerific, launching 5D Bioworks, and improving the digital experience across our flagship Purity properties. This is a hands-on role for someone who loves testing, analyzing customer behavior, improving landing pages, and turning insights into measurable conversion lifts. What You'll Do Own day-to-day execution of CRO tests across product pages, collection pages, cart, checkout, and subscription flows Use tools like Shopify, Microsoft Clarity, GA4, and Northbeam to identify opportunities and measure results Partner with paid media to improve landing page performance for Meta, TikTok, and other acquisition channels Test and optimize subscription signup experiences, including offers, upsells, value proposition, and friction points Prioritize testing ideas with leadership and help build a disciplined, hypothesis-driven testing cadence Document learnings and apply successful insights across multiple brands What We're Looking For 4+ years of experience in CRO, ecommerce optimization, growth, or a related role DTC brand experience, ideally in health, wellness, supplements, beauty, or CPG Hands-on Shopify experience Experience designing, running, and analyzing A/B tests Familiarity with subscription platforms such as Loop, ReCharge, Stay AI, or similar Strong analytical skills and comfort using tools like GA4, Microsoft Clarity, Hotjar, FullStory, and Northbeam Experience optimizing landing pages for paid acquisition campaigns A bias toward shipping, testing, learning, and improving quickly Bonus points for experience with Replo, Shogun, GemPages, Unbounce, Octane AI, Typeform, or multi-brand ecommerce environments. About the Team You'll join P2P Labs , a small entrepreneurial team inside Purity Products. We move with the speed and ownership of a startup, backed by the resources and stability of an established company. You'll report to the Head of P2P Labs and work closely with our Shopify Webmaster, paid media team, CRM/Lifecycle team, and external development and design partners. What We Offer Salary range of $105,000-$125,000 (based on experience) Performance bonus opportunity Medical, dental, vision, and 401(k) Real ownership of a growing CRO program Multiple brands, meaningful traffic, and visible business impact A collaborative, supportive team environment This will be a 4-day-on-site position/half-day Friday. Candidates who apply must be able to commute to the location. Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type:

Full-time Pay:

$105,000.00 - $125,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Experience:

DTC:

2 years (Required)

Shopify:

2 years (Required) Conversion optimization: 4 years (Required) Ability to

Commute:

Plainview, NY 11803 (Required)

Work Location:

Hybrid remote in Plainview, NY 11803