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Director of E-commerce
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Barsys
Remote
Full-Time
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Job Description
Director of E-commerce at Barsys Director of E-commerce at Barsys in Long Island City, New York Posted in 4 days ago.
Type:
full-timeJob Description:
Director of Ecommerce Reports to: Chief Business Officer (CBO)Location:
New York, NY (Hybrid) About Barsys Barsys is a robotics, design, and beverage technology company building the future of the cocktail experience. Our ecosystem spans intelligent hardware (Barsys 360, Coaster 2.0, Wireless Mixer, Shaker Pro, Barsys One), a 5.3M-user connected app with Barbot AI, and the Barsys Ads Network- the first closed-loop retail media platform for the $110B U.
- and a rare opportunity to architect the ecommerce function of a category-defining consumer hardware company at scale. What You'll Do Own the ecommerce P&L across Amazon (FBA/AWD), Barsys.com, and TikTok Shop
- accountable for revenue, contribution margin, CAC, and LTV by channel. Set the strategic roadmap for each digital channel: define growth targets, prioritize investments, and establish the operating model that delivers consistent results. Lead and build a team of ecommerce and channel specialists
- hiring, developing, and holding direct reports to high performance standards.
Own Amazon strategy end-to-end:
FBA/AWD operations, Sponsored Ads and DSP, pricing architecture, MAP enforcement, inventory forecasting, and rating velocity. Drive conversion rate optimization and revenue expansion on Barsys.com- overseeing A/B testing, bundle strategy, upsell flows, subscription conversion, and checkout optimization. Lead TikTok Shop strategy
- creator integrations, live commerce, affiliate-linked storefronts, and emerging social commerce formats.
Build ecommerce reporting infrastructure:
dashboards, weekly performance reviews, and monthly channel P&L analysis tied to company-level financial reviews. Evaluate and implement tools, platforms, and automation to improve operational efficiency and competitive advantage (e.g., Helium 10, Perpetua, Northbeam, AI merchandising). Collaborate cross-functionally with marketing, product, and partnerships to align ecommerce with brand campaigns, product launches, and influencer activations. What We're Looking For 7-12 years of ecommerce experience, with at least 3 years in a leadership role owning a channel P&L or managing an ecommerce team. Deep expertise in Amazon Seller/Vendor Central- including FBA/AWD operations, retail media, account health, and marketplace strategy. Proven track record growing DTC revenue through conversion optimization, offer testing, and lifecycle marketing on Shopify or a comparable platform. Strong analytical ability
- you own the numbers, build the models, and make decisions based on unit economics not intuition. Experience building or scaling an ecommerce function: hiring the team, designing the operating cadence, and institutionalizing best practices. Comfortable operating at both strategic and executional levels
- you can set direction and roll up your sleeves when needed.