Ecommerce & Omnichannel Marketing Manager

Job Overview We are looking for a performance-minded ecommerce operator who can manage and optimize our paid and organic presence across Amazon, Walmart.com, Instacart, and our Shopify DTC site. You will own the full omnichannel marketing picture — driving digital traffic to retail ecommerce pages, activating retail media networks, coordinating with specialized agencies, and ensuring every channel is optimized and connected. This is a high-ownership, results-accountable role for someone who moves fast and thinks in revenue. Duties Develop comprehensive omnichannel marketing strategies that integrate e-commerce platforms, social media, email campaigns, and digital advertising to maximize reach and sales. Manage and optimize online storefronts using content management systems like WordPress and other e-commerce tools to ensure a user-friendly shopping experience. Utilize SEO tools, keyword research, and content creation techniques to improve organic search rankings and increase website traffic. Plan, execute, and analyze paid advertising campaigns across Google Ads (including Google AdWords), Facebook Advertising, and other digital channels to drive conversions. Implement conversion optimization tactics by analyzing user behavior through Google Analytics and performance marketing data to improve website engagement and sales funnels. Coordinate graphic design and content creation using Adobe Creative Suite (Photoshop, Illustrator) for banners, social media posts, email templates, and landing pages. Leverage marketing automation platforms to nurture leads through targeted email marketing campaigns and personalized messaging. Conduct A/B testing on landing pages, ad copy, and call-to-actions to continually enhance campaign effectiveness. Collaborate with cross-functional teams including sales, product management, and creative teams to align marketing efforts with business goals. Stay current on industry trends such as SEM (Search Engine Marketing), social media management strategies, HTML/CSS/JavaScript for website updates, and emerging digital marketing tools to keep campaigns innovative. Requirements Proven experience managing e-commerce platforms and omnichannel marketing initiatives in a fast-paced environment. Strong knowledge of SEO tools, keyword research techniques, and content management systems like WordPress. Expertise in digital advertising platforms including Google Ads (Google AdWords), Facebook Advertising, and performance marketing analytics tools such as Google Analytics. Proficiency in HTML, CSS, JavaScript basics for website updates; familiarity with SQL is a plus for data analysis. Skilled in content creation using Adobe Photoshop and Adobe Creative Suite; ability to produce compelling graphics and visual assets. Experience with email marketing platforms and marketing automation tools to develop targeted campaigns. Excellent copywriting skills for creating engaging product descriptions, ad copy, emails, and social media content. Strong analytical skills with the ability to interpret data from various sources to inform decision-making. Knowledge of B2B marketing strategies is advantageous for expanding enterprise partnerships. Ability to manage multiple projects simultaneously while maintaining attention to detail in a deadline-driven environment. Join us as an Ecommerce & Omnichannel Marketing Manager if you're passionate about blending creativity with data-driven strategies to revolutionize online shopping experiences!

Core Responsibilities Own Amazon performance:

listings, A+ content, DSP/Sponsored Ads, ACOS targets, subscribe & save, review strategy, and brand store across all three brands Manage Walmart Connect and Walmart.com retail media campaigns; coordinate Instacart campaigns and digital coupons Drive traffic from Google, Meta, and other paid channels to DTC website (Shopify) and retail ecommerce pages Coordinate with outsourced channel-specific agencies (Amazon PPC, Instacart, Google) — manage briefs, hold vendors accountable to KPIs, escalate underperformance Own weekly performance dashboard across all channels: revenue, ACOS, ROAS, conversion rates, traffic sources Activate retailer ecommerce programs (HEB.com, Costco.com, ALDI) and identify new digital shelf opportunities Coordinate digital coupons and loyalty programs to drive in-store trial and reorder Identify and brief on content and asset needs (photography, A+ modules, banner ads) in coordination with Allison Leverage AI tools for copy iteration, keyword research, reporting automation, and campaign briefing — this is a requirement, not a nice-to-have Required Qualifications 3+ years managing Amazon Seller Central or Vendor Central; hands-on with Sponsored Products, Sponsored Brands, and DSP Experience with Walmart Connect, Instacart Ads, and/or retail media networks Google Ads and/or Meta Ads experience with a focus on DTC conversion and retail traffic Shopify experience — driving traffic, merchandising, and conversion optimization Strong data and reporting skills; can build and maintain a clean weekly performance dashboard Active AI tool user: ChatGPT, Claude, Jasper, or equivalent in daily workflow CPG, food & beverage, or health/wellness brand experience strongly preferred Self-directed — comfortable working async with a founder-led team

Compensation Structure Base:

Hourly retainer for contracted hours (20-30 hrs/week) Performance bonus: Tied to quarterly Amazon net revenue growth, retail ecommerce velocity benchmarks, and Shopify DTC revenue targets 6-month contract with renewal option based on performance milestones

Pay:

From $80,000.00 per year

Work Location:

Hybrid remote in Rancho Cucamonga, CA 91730