Website & Digital Creative Manager

About D'IYANU:

D'IYANU is a leading ecommerce fashion brand rooted in African- inspired design, offering bold, print-driven apparel for men, women, and kids. We serve a global customer base and are focused on delivering standout products and a seamless shopping experience. We're seeking a highly detail-oriented Website & Digital Creative Manager to own both creative execution and website management across our eCommerce business. You will play a key role in how customers experience the brand across the website, email, and marketing channels.

Key Responsibilities:

Creative & Design

• Design all brand graphics across: Website (homepage banners, collection visuals), Email and SMS campaigns, Social media content, Packaging and promotional materials
• Execute creative for all campaigns in alignment with the marketing calendar
• Maintain strong visual consistency across all touchpoints Website Management, Merchandising & Optimization (Shopify)
• Own all day-to-day website updates, including homepage, banners, announcement bar, and overall site presentation
• Manage navigation across desktop (mega menu) and mobile, including adding and organizing new collections
• Create and update product and collection pages (descriptions, tags, tax settings, imagery)
• Merchandise collections to prioritize new arrivals, key products, and overall shopping experience
• Ensure accurate product status across the site, including in-stock vs preorder, back-in-stock visibility, and "Coming Soon" functionality
• Manage all apps and ensure optimal performance
• Execute monthly markdown and clearance updates, including pricing and product changes
• Run biweekly sold-out reports and manage product archiving Technical, QA & Performance
• Perform regular website QA to ensure accuracy, functionality, and a seamless user experience
• Review site structure, categories, and overall organization for optimization opportunities
• Analyze heatmap data using Microsoft Clarity and identify areas for improvement
• Review and approve SEO blog content for accuracy and quality
• Make minor code updates (HTML/CSS/Liquid) as needed for site improvements
• Manage and coordinate with external developers on larger website updates, enhancements, and bug fixes

Qualifications:

• 5-7+ years of experience in eCommerce, digital design, or website management, with hands-on experience managing Shopify (or similar platforms)
• Proven ability to own both website management and creative execution in a fast-paced eCommerce environment
• Strong graphic design skills (Adobe Creative Suite, Figma, etc.) with experience creating assets across web, email, social, and marketing channels
• Proficiency in Shopify admin, including product setup, collection management, navigation updates, and site merchandising
• Basic working knowledge of HTML, CSS, and Liquid, with the ability to make minor code updates and troubleshoot issues
• Experience coordinating with and managing external developers on larger site updates and enhancements
• Strong understanding of eCommerce merchandising, user experience, and visual hierarchy
• Familiarity with analytics tools such as Microsoft Clarity to evaluate site performance and identify improvement opportunities
• Highly detail-oriented with a strong track record of executing updates accurately, on time, and with minimal errors
• Proven ability to maintain a high-performing, well-organized website with clear product presentation and navigation
• Demonstrated ownership mindset with the ability to identify issues proactively and implement solutions without constant oversight

Pay:

$85,000.00 - $90,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Paid time off Application Question(s): This position requires 5-7+ years of experience in fashion eCommerce, digital design, or website management, with hands-on experience managing Shopify (or similar platforms) Do you have this experience? This position requires you to be in our Norristown, PA office 3 days a week. Can you commute to our location 3 days a week? Are you comfort with HTML/CSS/Liquid + ability to troubleshoot and manage developers)? Do you have experience in the Fashion Apparel industry? Tell me about your Shopify experience?

Education:

Bachelor's (Preferred)

Work Location:

Hybrid remote in Norristown, PA 19401