Marketing Analyst III

Marketing Analyst III Cupertino, CA, 95014 12+ months Hybrid 40 hours/week

Details:

Imagine what you could do! The people at client don't just create products — they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Client, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Client Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Client Retail's customers and teams Client, be inspired by, learn about and go further with Client's products and services, and does so in a manner that is true to our values. Client Retail's Customer Insights team is looking for a passionate Qualitative Analyst contractor to work with our diverse team. You will focus on providing actionable, customer-centric insights and recommendations to the business as Client Retail continues to evolve. Your thematic analysis and qualitative insights will amplify the voice of the customer, using open-ended feedback to help shape our retail experiences. Description As an Analyst supporting the Customer Insights team, you will dive into custom projects leveraging our customer experience tracking surveys. You will be joining a small but mighty, fast-paced team dedicated to delivering actionable insights that help the business move forward. In this role, your day-to-day responsibilities will include:

Analyzing Feedback:

Diving deep into open-ended feedback, verbatim comments, and quantitative data gathered from continuous customer surveys, utilizing text analytics and manual comment coding to extract key themes. You will also be expected to evaluate quantitative and qualitative data individually, as well as alongside each other for additional context.

Synthesizing Narratives:

Using qualitative analysis platforms, text mining tools, and business context to uncover meaningful trends, sentiment shifts, and customer pain points.

Storytelling:

Transforming vast amounts of unstructured qualitative data into timely, compelling stories that inform and inspire leadership and frontline teams.

Tailoring Communications:

Thoughtfully crafting your analytical approach and creating intuitive communications tailored to diverse audiences.

Presenting Insights:

Confidently sharing your findings and actionable recommendations via email, in-person meetings, and formal presentations. Key Qualifications

• 3 to 5 years of professional experience in qualitative research, customer experience (CX), text analytics, or a related field.
• Strong proficiency in comment coding methodologies, thematic analysis, and sentiment analysis.
• Hands-on experience with text analytics platforms (e.g., Medallia, Qualtrics Text iQ, Clarabridge) or qualitative data analysis software.
• Solid foundation in qualitative research methods and survey design, specifically in crafting and analyzing open-ended questions.
• Ability to translate complex, unstructured text data into clear, intuitive stories that inform and inspire business decisions.
• Comfortable working in ambiguous environments and bringing structure to open-ended problems.
• Strong project management and time management skills, with the ability to adapt to changing priorities.
• Excellent communication skills, with the confidence to present findings to a range of audiences in person and via email. Education & Experience
• Bachelor's Degree in a qualitative or humanities field (e.g., Anthropology, Sociology, Psychology, Linguistics, Communications), or equivalent practical experience.
• Proficient with Excel for ad-hoc qualitative data management and formatting.
• Familiarity with NLP (Natural Language Processing) concepts or text mining using Python or R is a strong plus, but the primary focus is on applied qualitative analysis and theme extraction. Additional Requirements
• Prior experience within Client Retail (Client Retail Stores or Retail Customer Care/Contact Center) is highly preferred.
• Experience supporting worldwide programs involving multiple countries and languages.
• Prior experience in the broader technology sector or market research is highly desirable.

#TB_EN #ZR Why TalentBurst? At TalentBurst, we deliver more than talent, we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth. Backed by precision, transparency, and results, we connect top talent with leading organizations through trusted partnerships. We offer competitive compensation and comprehensive benefits, including medical, dental, vision, and retirement options. TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.