Senior Manager Consumer Insights

Senior Manager Consumer Insights at Lack + Daily Marketing Recruiting Experts Senior Manager Consumer Insights at Lack + Daily Marketing Recruiting Experts in Westlake Village, California Posted in 5 days ago.

Type:

full-time

Job Description:

Senior Manager, Consumer Insights - Food & Beverage CPG ???? Westlake Village, CA | Hybrid (3 days/week in office) ???? Relocation assistance available We're partnering with a global food and beverage company with a portfolio of beloved consumer brands to identify a Senior Manager, Consumer Insights . This is a strategic, high-visibility role for an insights leader who excels at uncovering consumer truths, identifying growth opportunities, and influencing business decisions across Marketing, Innovation, Sales, and Strategy.

Important:

This role requires client-side consumer insights experience . Candidates who began their careers in agency research and successfully transitioned into an in-house consumer insights function are encouraged to apply, but agency-only backgrounds will not be considered. ???? Why This Role Stands Out Be the voice of the consumer for a portfolio of nationally recognized brands Shape innovation, brand strategy, and long-term business growth Partner directly with senior leaders across multiple functions Lead the consumer learning agenda and influence enterprise-level decisions Join a purpose-driven organization with a strong commitment to innovation and consumer-centricity ???? What You'll Own Consumer & Market Intelligence Identify and interpret emerging consumer, category, and cultural trends Uncover insights around changing consumer behaviors, attitudes, motivations, and unmet needs Monitor shifts across health, wellness, sustainability, packaging, flavor, and purchasing trends Segmentation & Consumer Understanding Develop and evolve consumer segmentation frameworks Define key target audiences, need states, occasions, and purchase drivers Translate consumer understanding into actionable business strategies Market Opportunity Identification Conduct market landscape assessments and competitive analyses Identify whitespace opportunities, non-consumption occasions, and future growth platforms Provide strategic recommendations that guide innovation and portfolio development Consumer Journey & Decision Mapping Build consumer journey maps across retail and eCommerce environments Identify barriers, triggers, and conversion opportunities throughout the purchase journey Research Leadership Own the consumer insights learning agenda and research roadmap Lead qualitative and quantitative research initiatives Oversee innovation testing, concept testing, packaging research, and product validation studies Manage external research agency relationships and maximize research investments Strategic Storytelling & Influence Synthesize multiple data sources into compelling, actionable narratives Present insights and recommendations to senior leadership Influence cross-functional stakeholders by connecting consumer understanding to business outcomes ? What We're Looking For Consumer Insights, Market Research, or Consumer Strategy experience within CPG Client-side (in-house) consumer insights experience is required Agency experience is welcome when combined with meaningful in-house experience Deep expertise in both qualitative and quantitative research methodologies Experience with segmentation, innovation research, product testing, and consumer behavior analysis Strong experience with consumer and market data platforms (Nielsen, Numerator, SPSS, or similar) Exceptional storytelling and executive presentation skills Ability to translate complex data into strategic business recommendations Bachelor's degree required Master's degree preferred ????

Ideal Profile You are:

Naturally curious and consumer-obsessed A strategic thinker who sees patterns others miss Comfortable influencing senior leaders and cross-functional teams Equally skilled in research design, analysis, and storytelling Passionate about turning insights into business impact