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Marketing Effectiveness Lead
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Insight Global
Stamford, CT (In Person)
$119,600 Salary, Full-Time
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Job Description
Job Description The Marketing Effectiveness lead plays a critical role in understanding how customers interact with digital experiences and how those interactions drive engagement and conversion. This role turns analytics into action by using data, experimentation, and performance measurement to evaluate website behavior and inform strategic decisions. You will partner closely with Analytics & Reporting, Product, UX, and Marketing teams to deliver insights that shape digital experience improvements and support the broader goal of increasing digital sales performance. Daily you will translate test and performance data into clear recommendations and create executive-ready dashboards, presentations, and summaries that showcase insights, trends, and recommended actions. This role is a 6-month ongoing and pays $55-$60hr. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.
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