Marketing Data Analyst

Description Robert Half is seeking a detail‑driven Marketing Data Analyst for a Washington, DC client. This temporary role is ideal for someone who can quickly step into a fast‑paced marketing environment, analyze campaign performance, and translate data into insights that drive strategy and growth. Key Responsibilities + Analyze marketing campaign performance across digital channels (email, social, paid media, web) + Build dashboards and reports to track KPIs, conversion metrics, and audience behavior + Clean, validate, and organize marketing datasets from CRM, automation platforms, and analytics tools + Provide insights and recommendations to improve targeting, segmentation, and ROI + Support A/B testing, attribution modeling, and customer journey analysis + Collaborate with marketing, sales, and product teams to align data insights with business goals + Maintain data accuracy and documentation for ongoing reporting processes + Requirements equired Skills & Qualifications + Bachelor's degree in Marketing Analytics, Data Science, Business, or related field + 2+ years of experience in marketing analytics or data analysis + Proficiency in Excel, Google Analytics, SQL, and at least one BI tool (Power BI, Tableau, Looker) + Experience with CRM or marketing automation platforms (HubSpot, Salesforce, Marketo, etc.) + Strong understanding of digital marketing metrics and attribution + Excellent communication skills with the ability to present insights to non‑technical stakeholders Preferred Qualifications + Experience with Python or R for data manipulation + Familiarity with SEO/SEM analytics tools (Google Ads, SEMrush, Moz) + Background in agency, nonprofit, or government‑adjacent environments Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .