Job Description
Marketing/Digital Data Analyst ECU Communications, LLC Washington, DC Job Details Full-time 2 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Flexible schedule Life insurance Qualifications Website activity analysis Data visualization software proficiency Digital marketing tools Social media data SQL Media data analysis Marketing analytics Data analysis software Database software proficiency
Full Job Description Benefits:
Life insurance Paid Holidays Disability insurance 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Marketing/Digital Data Analyst We are seeking a skilled Marketing/Digital Data Analyst with at least 3+ years of experience in data analysis or performance measurement, specifically focused on evaluating digital campaign metrics, to support a federal government contract. The ideal candidate must be a U.S. citizen , able to pass a background check for security clearance , and available to work on-site in Washington, DC . In this role you will collect, process, and analyze quantitative and qualitative data to support strategic decision-making, campaign optimization, and performance reporting. You will also translate complex datasets into actionable insights through dashboards, visualizations, and analytic briefs that inform program effectiveness and stakeholder reporting. Job Duties / Responsibilities:
Analyze campaign performance across digital, social, web, email, and media channels. Conduct audience segmentation, trend analysis, and forecasting to guide targeting strategies. Collect, clean, validate, and manage datasets from multiple sources (CRM, web analytics, paid media platforms, surveys, social listening tools). Develop dashboards and recurring performance reports using tools such as Power BI, Tableau, or Looker. Support KPI development aligned with program objectives and contract requirements. Provide insights for optimization of outreach, recruitment, or public education campaigns. Ensure data integrity, documentation, and compliance with privacy/security requirements. Present findings to technical and non-technical stakeholders. Typical deliverables include performance dashboards, KPI tracking matrices, audience insight reports, optimization recommendations, and quarterly and annual analytics summaries. Skills & Requirements:
Bachelor's degree in data analytics, statistics, economics, marketing analytics, or related field (or equivalent experience). Experience analyzing digital campaign metrics (Google Analytics, social platforms, paid media dashboards) is essential. 3+ years of experience in data analysis or performance measurement. Proficiency with Excel, SQL, and at least one visualization platform (Power BI, Tableau, Looker). Strong analytical reasoning and data storytelling skills are essential. Experience supporting federal communications or outreach programs preferred. Familiarity with A/B testing, attribution modeling, and audience analytics a plus. Knowledge of Python or R preferred. Experience integrating multiple data environments (CRM + web + media platforms) will be considered an asset. Excellent problem-solving skills are a must. This is a full-time, on-site position located at the client's facility in Washington DC. Must be a U.S. citizen. Must pass background check for security clearance.
