Analyst

Analyst Allen & Gerritsen Boston, MA Job Details Full-time $70,000 - $80,000 a year 1 day ago Benefits Paid time off Opportunities for advancement Qualifications Data Integration (Data management) Bachelor's degree Marketing analytics Full Job Description At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable . Here at AllenGerritsen, our current need calls for a radical individual with passion oozing from their very being to join our growing Analytics practice. We're looking for someone to occupy the role of Analyst, but we've got to say, we're kind of picky. And we're dead set on finding someone with a desire to tell stories with data, all in support of developing great work for our clients. We dig the type of people who can see beyond the mountains of data files, usual metrics, and obvious results. We want explorers, critical thinkers, and innovators to help push our capability forward. Insights from our team should help identify new growth opportunities as much as they support amazing, creative ideas. As an Analyst within the MeasurementAnalytics practice at A&G, you will provide dataanalytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internallywith clients. Craftsmanship Provide analytic services to both A&G's clients and internal teams Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search) Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team Develop ability to design and interpret the results of in-market tests Take a lead role as a technical resource to guide and QA the implementation of measurement solutions Comprehensive measurement and analysis plans Development of weekly, monthly reports (Excel, PowerPoint) Development of dashboards Follow and improve documentation relating to existing processes and suggestions/presentations for improving those processes Data consolidation and validation Curiosity Develop and maintain fluency in relevant interactive technologies Website behavior and customer experience analysis Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis. Proactively identify new opportunities to advance mediameasurement strategy to keep A&G at the industry forefront Creativity Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance Don't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendations Don't take "no" for an answer; keep digging until you find a sufficient client solution Integrate the media and creative perspective into your data storytelling Culture Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes. Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work. Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics. Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community. Develop skills in effective and persuasive presentations (verbal and written) for project teams and business leaders

What You Bring:

Bachelor's degree in Marketing, Marketing Analytics, Statistics, Economics, Business or Finance (a Master's degree is a plus) 1-2 years of professional experience in marketing or business analytics-related functions, whether in an agency environment or within a corporate business intelligence role (college graduates with no full-time experience is OK if education curriculum demonstrates relevant experience) Demonstrated experience in analysis and insight development in the following fields: Media performance (inclusive of digital and online channels) Paid/owned/earned analysis (holistic analysis encompassing all media channels) Experience analytics (ability to analyze all consumer touch points across an ecosystem) High level of comfort with data translation, successfully organizing, blending, and transforming disparate data sets into a cohesive database structure Beneficial types of experience: Research and testing (understanding of market research principles and test design/execution/analysis) Marketing contribution (to business performance, quantitative attribution methods) Forecasting and modeling (applying data-science principles to model/forecast design) Key platform experience: Ad-serving platforms (Google Campaign Manager/Ads, Facebook Ads Manager, Kenshoo, Marin, etc.) Webbusiness analytics solutions (Google Analytics, Adobe Marketing Suite, etc.) Data visualization and analysis software (Tableau, PowerBI, Looker Studio, etc.) Social and audience intelligence tools (Sprout Social, Brandwatch, Sprinklr, etc.) Business application tools (Google Sheets/Docs/Forms/Slides, Microsoft Word/Excel/PowerPoint, etc.) Beneficial types of experience: Statistical analysis tools (R, Python, SPSS, etc.) Database translation and pipeline tools (BigQuery, MS SQL Server, Funnel, Improvado, etc.) Relational database management systemsdata warehouse (RDMS) (MS SQL Server, BigQuery, etc.) Why A&G? Join a vibrant team that values creativity, innovation, and making a positive impact. Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, FoodBeverage, Higher Education, Economic Development and Clean Energy/Sustainability. Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work. Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact. Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world. If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together. •A&G is not offering immigration sponsorship for this position at this time.• A&G is a ercely independent agency in the cities where independence was born, BostonPhiladelphia. Innovationculture drive its success. A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.