Principal Analyst, Digital Analytics

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Keurig Dr Pepper Principal Analyst, Digital Analytics Burlington, MA Apply Job Overview:

Measurement at Keurig is about helping create consistent insights that are used to make consumer experiences work better and helping be the voice of the consumer for the enterprise. As a Principal Analyst, you are the lead designer and technical engine behind our digital measurement logic. You partner with leadership to define our measurement standards, ensuring we are focused on the insights that lead to better consumer experiences. We need a system-defining leader in Burlington who can influence decisions across teams and ensure we are solving the right problems to drive our global coffee transformation forward. You serve as the strategic bridge between technical execution and business vision. Acting as a consultative partner, you translate the commercial needs of Marketers, Merchants, and Product teams into measurement roadmaps, while collaborating with Data Science and Frontend Developers to deploy the signals that power our ecosystem. You orchestrate an "outcome-oriented" partnership model where technical effort is precisely balanced against strategic business impact. Accountabilities (The "What")

Data Lifecycle Management:

Design the tracking and measurement logic for the web property, overseeing the reliable integration of transactional data with internal reporting environments to support full-funnel visibility.

Executive Data Storytelling:

Design and deliver high-stakes data presentations for VP and SVP leadership, translating complex attribution and performance signals into clear, actionable business narratives.

Commercial Intelligence:

Proactively identify performance gaps and growth opportunities by connecting signals across the commerce stack, ensuring marketing strategies are anchored in validated consumer behavior and incrementality.

Measurement Effectiveness:

Own the accuracy of the data layer by establishing industry-leading baselines for LTV, NTF, CAC, and ROAS improvement targets to drive true business effectiveness and critical inputs into integrated business reporting to sales leadership.

AI Ecosystem Development:

Orchestrate the integration of BigQuery and marketing data into AI-driven workflows; utilize standardized protocols to provide LLMs with secure, real-time access to internal data repositories for advanced natural language querying.

E-commerce Ecosystem Optimization:

Maintain a high-integrity reporting ecosystem that bridges disparate data sources, ensuring a constant stream of actionable insights to proactively push strategic initiatives forward.

CRO Capability Productization:

Document conversion rate optimization (CRO) wins and testing outcomes, formalizing them into repeatable "analytical products" and capabilities that can be scaled across the broader enterprise.

Attribution Framework:

Design the framework for cross-channel attribution to reveal the true incremental contribution of every marketing dollar spent.

Privacy Future-Proofing:

Lead the transition to Server-Side tagging to future-proof our data collection against evolving privacy standards.

Advanced Visualization & Logic:

Build and maintain sophisticated, automated dashboards that serve as the "source of truth" for cross-functional partners, ensuring backend governance supports frontend needs.

Mentorship & Translation:

Mentor Senior Analysts on technical best practices and define complex concepts simply, so we have a shared language with partners outside the immediate team. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Total Rewards:

Salary Range:

$96,800 - $142,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility

Requirements:

7+ years of experience in digital analytics, marketing science, or BI, with a proven track record of managing complex data architectures and performing deep-dive IC analysis.

Expert Data Storyteller:

Proven ability to build compelling visualizations and present findings to executive-level stakeholders (VP/SVP), moving beyond "what happened" to "what we should do next."

Strategic Measurement & Growth:

Deep expertise in designing and scaling measurement frameworks, specifically focusing on Customer Lifetime Value (LTV), incrementality testing, and ROAS.

Shopify & Web Analytics Mastery:

Advanced proficiency in SQL and hands-on experience with Shopify data structures and GA4.

Systems Thinking & Documentation:

Proven ability to document analytical workflows and turn "one-off" experiments into scalable enterprise capabilities.

Education:

Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Engineering, Mathematics); Master's degree or MBA preferred.

Company Overview:

Keurig Dr Pepper (

Nasdaq:

KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I.

Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application. Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. Active Filters Principal Analyst, Digital Analy... Burlington, MA Clear All Apply