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Marketing Analyst
Job
Robert Half
Fall River, MA (In Person)
Full-Time
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Job Description
We are looking for a Marketing Analyst to support attribution strategy and marketing performance measurement for an industrial cleaning organization based in New Jersey. This Long-term Contract position will focus on creating a scalable call tracking taxonomy, improving reporting consistency, and aligning marketing data with business goals. The ideal candidate brings strong analytics expertise, can work effectively with cross-functional stakeholders, and is comfortable turning complex campaign structures into clear, usable frameworks.
Responsibilities:
- Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps.
- Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages.
- Create a structured naming framework and recommend an account hierarchy that supports future growth and simplifies ongoing management.
- Produce detailed documentation that outlines taxonomy rules, usage examples, and governance practices for maintaining accurate number assignment over time.
- Update existing call tracking assets by applying revised labels, tags, and account mappings across active numbers.
- Partner with reporting and operational stakeholders to test changes and confirm that attribution data is flowing correctly into business intelligence and call center reporting.
- Support marketing measurement efforts by helping connect call tracking practices with broader digital analytics and campaign reporting needs.