Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
Marketing Analyst
Job
Robert Half
Minneapolis, MN (In Person)
Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
65
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
We are looking for a Marketing Analyst to support B2B media performance through hands-on campaign management, analytics, and reporting in Minneapolis, Minnesota. This Contract position is ideal for a data-driven marketing specialist who can connect channel execution with measurable business outcomes. The role partners with internal stakeholders, external media platforms, and client teams to improve campaign efficiency, strengthen attribution accuracy, and communicate performance insights clearly.
Responsibilities:
- Lead the day-to-day delivery of B2B paid media programs across search, social, and programmatic platforms, ensuring campaigns launch accurately and scale effectively.
- Manage campaign setup details such as tracking parameters, ad trafficking, quality checks, and creative scheduling to maintain flawless execution across partners.
- Monitor performance closely and refine bids, budgets, audience targeting, and testing plans to improve efficiency and support pipeline goals.
- Create meaningful reports and dashboards using analytics and business intelligence tools, turning raw performance data into actionable recommendations.
- Analyze campaign data from multiple sources, organize findings, and present concise insights to internal teams and client stakeholders.
- Maintain reliable measurement frameworks by overseeing conversion tracking, event tagging, attribution inputs, and data feed accuracy across channels.
- Investigate reporting inconsistencies and resolve data issues to preserve confidence in campaign performance and decision-making.
- Track media spend against plan, reconcile billing details with actual delivery, and prepare accurate monthly budget summaries for review.
- Contribute to broader paid media strategy, experimentation plans, and ad hoc requests by offering responsive, solution-focused support.