Marketing Analyst

Description We are actively seeking experienced Marketing Analysts to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on turning marketing data into actionable insights that improve campaign performance, customer acquisition, and overall marketing effectiveness. What You'll Do + Analyze marketing campaign performance across digital channels including email, paid media, web, and social + Develop dashboards and reports to track KPIs such as ROI, CAC, conversion rates, and engagement metrics + Translate complex data sets into clear insights and actionable recommendations for marketing and leadership teams + Support A/B testing and experimentation strategies to optimize campaigns and user journeys + Monitor funnel performance and identify opportunities for improvement across the customer lifecycle + Collaborate with marketing, product, and sales teams to align reporting and business goals + Maintain data integrity and ensure accuracy across analytics platforms and reporting tools + Present findings and insights to stakeholders in a clear, compelling way Requirements + 2+ years of experience in marketing analytics, digital analytics, or related roles + Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms + Experience with reporting and visualization tools (Tableau, Power BI, Looker, or similar) + Strong analytical and problem-solving skills with attention to detail + Ability to translate data into business insights and recommendations + Understanding of digital marketing channels and performance metrics Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .