Senior Analyst, Digital Customer Marketing

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment. The US SME Customer Marketing team deepens relationships with existing customers by offering powerful backing and financial support to Small & Middle Market businesses through the US SME distribution system (digital, phone & field sales). The Senior Analyst, Digital Customer Marketing, will support the Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with Sales and Account Development teams. This role involves complex campaign execution, quantitative analysis, and a deep understanding of how marketing capabilities can drive efficiency and scale. In addition, this role will play a key part in advancing an AI-driven marketing approach, identifying opportunities to automate business-as-usual (BAU) processes, improve operational efficiency, and leverage emerging tools to enhance workflows and campaign performance. They will collaborate closely with a variety of partners across the organization, including Sales, Analytics, Technology, and Product. This is a great opportunity to contribute to a transformational, innovation-led strategy for the business.