Marketing Analyst (On-Site, Full Time)
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Adams Fairacre Farms Inc
Poughkeepsie, NY (In Person)
Full-Time
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Job Description
Who we are at AdamsAt Adams, we prioritize creating a warm and welcoming environment for everyoneour customers, team members, and Support Office staff alike. We believe exceptional service goes beyond simply meeting expectationsits about treating everyone with genuine respect, kindness, and appreciation. Members of our Marketing Department are expected to uphold these values by demonstrating accuracy and attention to detail, upholding ethical standards, and ensuring reliable financial reporting. Additionally, we value a workplace where employees treat each other with the same courtesy and respect as they do our customers and applicants, fostering a collaborative and supportive atmosphere that reflects our commitment to service excellence.
What were looking forAdams Support Office staff are expected to provide exceptional support to both our internal teams and stakeholders, ensuring that every interaction reflects our dedication to excellence and helps uphold the high standards that define the Adams experience. For the Marketing Analyst, this means collaborating across departments to support marketing technology platforms, analyze store traffic and media performance data, assist with flyer and signage initiatives, and provide actionable insights that support marketing strategies and company initiatives. Through strong analytical skills, attention to detail, and cross-team collaboration, this role helps ensure marketing systems, reporting, and processes are accurate, timely, and effective in supporting the Adams experience.
Your Day-to-Day Evaluate, manage, and continuously improve marketing technology platforms, including Trello, Placer.ai, HubSpot, and other marketing tools used by the team.
Analyze store traffic and customer behavior data to identify trends, patterns, and opportunities that support marketing and advertising strategies.
Manage and interpret media performance data from digital partners to assess campaign effectiveness and provide actionable recommendations.
Assist with the technical transition and weekly updates of the online flyer platformSupport the marketing team with HubSpot CRM and marketing automation initiatives, including contact management, campaign tracking, and reporting.
Provide WordPress support, including light programming updates and content maintenance.
Generate regular and ad hoc reports using marketing analytics tools, API integrations, and AI-powered reporting platforms to provide actionable insights.
Collaborate with the Ecommerce, Flyer, Signage, Social Media, and IT teams to support marketing initiatives through data analysis and workflow improvements.
Identify opportunities to automate, streamline, and improve marketing processes, reporting systems, and team workflows through technology enhancements.
Support day-to-day signage and marketing operations as needed.
What you bring to the Farm Bachelors degree in Marketing, Business, Analytics, Communications, or a comparable field; experience in retail or marketing analytics is a plusExperience working with marketing technology platforms, CRM systems, analytics tools, or marketing support roles with strong knowledge of digital marketing and reporting processesProficiency in Microsoft Excel and Word required, with advanced Excel skills strongly preferred; experience with HubSpot, Placer.ai, Trello, WordPress, or similar platforms is a plusExperience using AI-powered tools and platforms to support reporting, workflow efficiency, and data analysis; familiarity with Claude and AI-driven reporting tools preferredStrong analytical skills with the ability to interpret data, identify trends, and provide clear recommendationsAbility to manage multiple projects, solve problems efficiently, and communicate clearlyStrong attention to detail, organizational skills, and ability to maintain accuracy across marketing systemsWillingness to embrace and demonstrate Adams culture and valuesWorking ConditionsConsistently move, adjust, and position items weighing up to 50 poundsAbility to remain in a stationary position for duration of shiftOccasionally ascend/descend a stepstool, stepladder, and/or ladderRepeating motions that may include the wrists, hands and/or fingers for duration of shiftCommunicate with others to exchange information Perks of the JobAt Adams, we believe in recognizing and rewarding excellent work with competitive compensation and meaningful benefits. In addition to quality compensation, at Adams you can expect generous medical, dental and vision coverage (for applicable roles), voluntary benefits like Pet Insurance, paid time off and holiday pay, flexible pay schedules with DailyPay, and best of all, our generous Employee Discount.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including skill sets, experience, training, certifications and other business needs. At Adams, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each situation.
Were committed to providing a supportive and rewarding environment that helps our team members thriveboth professionally and personally.
DisclaimerThe above statements are intended to describe the general responsibilities of this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and/or skills required for this position. It is understood that these responsibilities are subject to the needs of the business and therefore Adams retains the right to change or assign other duties to this position.
I understand that other responsibilities may be required and confirm that I am able to carry out the duties of this position.
What were looking forAdams Support Office staff are expected to provide exceptional support to both our internal teams and stakeholders, ensuring that every interaction reflects our dedication to excellence and helps uphold the high standards that define the Adams experience. For the Marketing Analyst, this means collaborating across departments to support marketing technology platforms, analyze store traffic and media performance data, assist with flyer and signage initiatives, and provide actionable insights that support marketing strategies and company initiatives. Through strong analytical skills, attention to detail, and cross-team collaboration, this role helps ensure marketing systems, reporting, and processes are accurate, timely, and effective in supporting the Adams experience.
Your Day-to-Day Evaluate, manage, and continuously improve marketing technology platforms, including Trello, Placer.ai, HubSpot, and other marketing tools used by the team.
Analyze store traffic and customer behavior data to identify trends, patterns, and opportunities that support marketing and advertising strategies.
Manage and interpret media performance data from digital partners to assess campaign effectiveness and provide actionable recommendations.
Assist with the technical transition and weekly updates of the online flyer platformSupport the marketing team with HubSpot CRM and marketing automation initiatives, including contact management, campaign tracking, and reporting.
Provide WordPress support, including light programming updates and content maintenance.
Generate regular and ad hoc reports using marketing analytics tools, API integrations, and AI-powered reporting platforms to provide actionable insights.
Collaborate with the Ecommerce, Flyer, Signage, Social Media, and IT teams to support marketing initiatives through data analysis and workflow improvements.
Identify opportunities to automate, streamline, and improve marketing processes, reporting systems, and team workflows through technology enhancements.
Support day-to-day signage and marketing operations as needed.
What you bring to the Farm Bachelors degree in Marketing, Business, Analytics, Communications, or a comparable field; experience in retail or marketing analytics is a plusExperience working with marketing technology platforms, CRM systems, analytics tools, or marketing support roles with strong knowledge of digital marketing and reporting processesProficiency in Microsoft Excel and Word required, with advanced Excel skills strongly preferred; experience with HubSpot, Placer.ai, Trello, WordPress, or similar platforms is a plusExperience using AI-powered tools and platforms to support reporting, workflow efficiency, and data analysis; familiarity with Claude and AI-driven reporting tools preferredStrong analytical skills with the ability to interpret data, identify trends, and provide clear recommendationsAbility to manage multiple projects, solve problems efficiently, and communicate clearlyStrong attention to detail, organizational skills, and ability to maintain accuracy across marketing systemsWillingness to embrace and demonstrate Adams culture and valuesWorking ConditionsConsistently move, adjust, and position items weighing up to 50 poundsAbility to remain in a stationary position for duration of shiftOccasionally ascend/descend a stepstool, stepladder, and/or ladderRepeating motions that may include the wrists, hands and/or fingers for duration of shiftCommunicate with others to exchange information Perks of the JobAt Adams, we believe in recognizing and rewarding excellent work with competitive compensation and meaningful benefits. In addition to quality compensation, at Adams you can expect generous medical, dental and vision coverage (for applicable roles), voluntary benefits like Pet Insurance, paid time off and holiday pay, flexible pay schedules with DailyPay, and best of all, our generous Employee Discount.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including skill sets, experience, training, certifications and other business needs. At Adams, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each situation.
Were committed to providing a supportive and rewarding environment that helps our team members thriveboth professionally and personally.
DisclaimerThe above statements are intended to describe the general responsibilities of this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and/or skills required for this position. It is understood that these responsibilities are subject to the needs of the business and therefore Adams retains the right to change or assign other duties to this position.
I understand that other responsibilities may be required and confirm that I am able to carry out the duties of this position.
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