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Growth Marketing Analyst
Job
Robert Half
Malvern, PA (In Person)
Full-Time
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Job Description
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization.
Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.
Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.
Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.
Responsibilities:
Analyze campaign performance data and turn it into clear, actionable insightsPartner across teams to identify data gaps and help solve integration challenges at a strategic levelSupport and optimize email marketing programs, including A/B testing subject lines, CTAs, and messagingBuild and refine workflows, automations, and marketing processesContribute to long-term growth strategy through customer insights and data trendsExpand into multi-channel execution, including paid social and digital campaignsExamine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.
Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.
Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.