Job Description
Digital Brand Experience Specialist Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it's all here for you—innovation, growth, and the chance to make a real impact. You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. The Digital Brand Experience Specialist will partner closely with the Digital Experience Lead to shape and execute Kimberly-Clark North America's owned channel brand presence and strategy. This role is focused on designing and delivering seamless, cross-brand consumer experience maps to optimize journeys across owned channels. The role will collaborate with the Digital Experience Lead, internal DTS (IT) teams, and brand teams to translate consumer and business needs into a prioritized product backlog, and will support cross-functional delivery through quarterly Program Increment (PI) planning and related processes. Additionally, this role is responsible for KPI tracking and reporting, providing ongoing communication and status updates to brand stakeholders, and supporting UAT testing. This role supports the Baby & Child Care and Family Care portfolio of brands and serves as a project manager for quarterly planning and owned channel management. Key stakeholders include brand managers, DTS product owners, and the Advanced Marketing Collective Digital Leadership Team.
Job responsibilities include:
Lead consumer digital product roadmap development, backlog refinement and PI planning to deliver exceptional digital experiences across brand websites, mobile apps, etc. Support communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc. Lead execution of website and app initiatives to support defined KCNA consumer digital products (including brand.com and the Pull Ups Potty Training app) strategy. Drive ongoing optimization of workflows to deliver the content, technology & measurement requirements on schedule. Support DX Lead in delivery of content and experiences, balancing brand needs with Enterprise Technology Strategy. Drive compliance with appropriate privacy regulations. Manage an active product backlog, that is prioritized based on robust criteria. Socialize the backlog & business value to secure endorsement from Senior Leaders. Gather performance data of the business impact of digital products and KPIs. Operationalize tracking against the same with support from Insights & Analytics team. Support DX lead in regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities. Ongoing product care including UAT testing of all delivered requirements and ensuring seamless end-user journey. To succeed in this role, you will need the following qualifications: 3+ years of experience and a bachelor's degree, or an equivalent combination of education and experience Knowledge of digital marketing and owned channel strategies Experience preparing and presenting timelines, reports, KPIs, and updates to technical and non-technical stakeholders Strong project management skills, with the ability to manage multiple projects and meet tight deadlines Experience working with cross-functional teams and brands Proficiency in pulling and analyzing data from tools such as Google/Bing Webmaster Tools, Google Analytics, and Search Console Strong problem-solving skills with the ability to think creatively and strategically Advanced skills in Excel and PowerPoint Knowledge of agile project management principles Self-motivated and results-driven Preferred Qualifications Degree in Marketing, Business, Information Science/Technology, Computer Science, or a related field Led by Purpose. Driven by You. Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Salary Range:
116,380 - 143,740 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.
