Digital Marketing & CRM Specialist

• Digital Marketing & CRM Specialist
• Description
• University of Colorado Anschutz Medical Campus

• Department:

  Skaggs School of Pharmacy and Pharmaceutical Sciences
• Marketing & Communications

• Job Title:

  Digital Marketing & CRM Specialist
• Position #: 00848808
• Requisition #: 40030

• Job Summary:

• Key Responsibilities:

• + Build, deploy, and optimize Salesforce Marketing Cloud email journeys, audience segmentation, and recruitment campaigns in collaboration with digital strategy, while ensuring data integrity, list management, and compliance with email marketing best practices.

+ Develop and execute targeted email and newsletter campaigns for prospective students, partnering with admissions and program teams to align messaging with enrollment and recruitment goals. + Create and manage Cvent registration forms and landing pages for key events, supporting seamless user experiences and effective event promotion. + Support paid digital advertising initiatives across social, search, and display channels, assisting with campaign planning, execution, optimization, and coordination with internal stakeholders or external vendors. + Track, analyze, and report on marketing performance metrics across email, digital campaigns, and web traffic, delivering actionable insights, dashboards, and regular reports to improve effectiveness. + Write compelling marketing copy and develop engaging storytelling content highlighting students, faculty, research, and programs, including capturing basic multimedia assets to support campaigns. + Provide comprehensive marketing support for events and recruitment initiatives, including promotion, on-site or post-event communications, and contributing to broader team priorities in a collaborative environment.

• Work Location:

• Hybrid

• Why Join Us:

• Why work for the University?
• +

Medical:

Multiple plan options +

Dental:

Multiple plan options +

Additional Insurance:

Disability, Life, Vision + Retirement 401(a)

Plan:

Employer contributes 10% of your gross pay +

Paid Time Off:

Accruals over the year +

Vacation Days:

22/year (maximum accrual 352 hours) +

Sick Days:

15/year (unlimited maximum accrual) +

Holiday Days:

15/year +

Tuition Benefit:

Employees have access to this benefit on all CU campuses +

ECO Pass:

Reduced rate RTD Bus and light rail service

• Qualifications:

• Minimum Qualifications
• :•+ Bachelor's degree in Marketing, Communications, or a related field.

+ Two (2) years of experience in digital marketing or communications.

• Preferred Qualifications:

• + Experience in higher education, healthcare, or recruitment marketing. + Experience with CRM systems and marketing automation tools. + Experience supporting paid digital advertising campaigns. + Experience with email marketing platforms (Salesforce Marketing Cloud preferred). + Experience analyzing and reporting on marketing performance metrics.

• Knowledge, Skills and Abilities:

• + Ability to communicate effectively, both in writing and orally.

+ Ability to establish and maintain effective working relationships with employees at all levels throughout the institution. + Outstanding customer service skills. + Strong understanding of digital marketing strategy and best practices. + Ability to manage multiple projects and priorities in a fast-paced environment. + Detail-oriented with strong organizational skills. + Comfortable wearing multiple hats and adapting to evolving team needs. + Collaborative mindset with strong interpersonal skills. + Ability to think creatively with a data-driven approach to decision-making. + Ability to work in a fast-paced, mission-driven environment. + Strong writing, editing, and storytelling skills. + Basic photography and/or content creation skills.

• How to

Apply:

• 1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position. 2. Curriculum vitae / Resume 3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

• Screening of Applications Begins:

• Anticipated Pay Range:

• $54,254
• $72,701

• Equal Employment Opportunity Statement:

• ADA Statement:

• Background Check Statement:

• Vaccination Statement:

• Job Category
• Primary Location
• Schedule
• Posting Date
• Unposting Date
• To apply, visit https://cu.taleo.net/careersection/2/jobdetail.ftl?job=40030⟨=en (https://apptrkr.com/7180456)
• Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency (https://www.jobelephant.com/) Digital Marketing & CRM Specialist
• 40030 University Staff The CU School of Pharmacy is seeking a dynamic and versatile Digital Marketing & CRM Specialist to execute digital marketing initiatives that support student recruitment, community engagement, and event registrations (Cvent).

This role serves as the primary administrator for Salesforce Marketing Cloud and plays a key role in developing data-driven campaigns across email, digital advertising, and web channels.

As part of a small, collaborative team, this role reports to the Marketing & Communication Director and will contribute broadly to marketing and communications efforts combining technical expertise, basic design skills, creative storytelling, and hands-on support for events and content creation.

• this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings.

The Skaggs School of Pharmacy and Pharmaceutical Sciences, located at the Anschutz Medical Campus, is an internationally renowned School of Pharmacy and a top-tier research school ranked in the top 10% of more than 140 schools in the country for research grant funding. At the Skaggs School of Pharmacy and Pharmaceutical Sciences, we are committed to excellence and innovation in professional, graduate, and post-graduate education; scholarship and research; patient-centered care; public health advocacy; and societal leadership and engagement. Together, our innovation, discoveries, and engagement with our communities improve the health and well-being of society.

We have AMAZING benefits and offerexceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:

There are many additional perks & programs with the CU Advantage (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=https://advantage.cu.edu/) . Applicants must meet minimum qualifications at the time of hire. For full consideration, please submit the following document(s):

Questions should be directed to: Lori Westermann, lori.westermann@cuanschutz.edu (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=lori.westermann@cuanschutz.edu) Screening begins on June 4, 2026. For best consideration, apply by (2 weeks from posting date). The starting salary range (or hiring range) for this position has been established as .The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=http://www.cu.edu/node/153125) CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities. The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=hr.adacoordinator@cuanschutz.edu) . The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. CU Anschutz strongly encourages vaccination against the

COVID-19

virus and other vaccine preventable diseases (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=https://www.cdc.gov/vaccines/schedules/downloads/adult/adult-combined-schedule.pdf) . If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=https://research.cuanschutz.edu/ehs/home/divisions/occupational-health/oh-enrollment) .

Application Materials Required:

Cover Letter, Resume/CV, List of References :

Communication :

Hybrid Department:

U0001

• Anschutz Med Campus or Denver
• 20518

•

SOP-Administration :

Full-time :

May 21, 2026 : Jun 5, 2026, 5:59:00

AM Posting Contact Name:

Lori Westermann Posting Contact Email:

lori.westermann@cuanschutz.edu (https://apptrkr.com/get\_redirect.php?id=7180456⌖URL=lori.westermann@cuanschutz.edu)

Position Number:

00848808jeid-1cef03529b56654fbbd02ef8b1a98a6eThe University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.