Market Insight Lead Analyst

Salary Confidential Position range in Collin County $44k - $93k Per Year Market Insight Lead Analyst Cigna Health and Life Insurance Company

Occupation:

Market Research Analysts and Marketing Specialists

Location:

Plano, TX - 75093

Job Type:

Regular, Full Time (30 Hours or More), Permanent Employment, Day Shift

Posted:

05/14/2026 Positions available: 1

Source:

WorkInTexas

Web Site:

WorkInTexas Onsite /

Remote:

Not Specified

Updated:

05/17/2026

Expires:

06/19/2026

Agency Job ID:

26005435 Job #: 17014773 Job Requirements and Properties Help for Job Requirements and Properties. Work Onsite Full Time Education Bachelor's Degree Experience 24 Month(s) Schedule Full Time Job Type Regular Duration Permanent Employment Hours 40 Hours Per Week Shift Day Shift Public Transit Available Help for . Market Insight Lead Analyst (Plano, TX) Develop and execute enterprise-wide multi-step automated email marketing campaigns aimed at strengthening customer relationships with the enterprise. Configure complex A/B testing, multivariate testing, holdout testing, send time optimization testing, audience segmentation testing, layout testing, and design testing campaigns using Oracle Eloqua. Facilitate automated email communications by creating email automation flow, positioning assets that support the delivery of email campaigns, and configuring full software integration with Salesforce Data Cloud (SFDC) through requirements gathering, testing, documentation, and implementation. Envision and outline the best campaign execution setup. Draft and update Hypertext Markup Language (HTML) in emails and landing pages and test HTML coding in Litmus to ensure the emails appear/render as desired. Ensure campaigns adhere to data quality standards and applicable HIPAA privacy guidelines. Develop standards for data quality and make recommendations for data quality improvement. Deploy and monitor live campaigns to ensure successful delivery of messages and provide support and troubleshooting as needed. Maintain and execute multi-touch account-based marketing plans. Drive campaign planning, testing, and execution while developing strong relationships with the internal creative services agency and marketing communications strategists. Provide oversight, guidance, and subject matter expertise of email marketing best practices and applicable marketing tool capabilities during projects and campaign implementation. Oversee\ quality assurance and quality control to meet corporate standards and data security best practices. Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers between Salesforce and Eloqua. Facilitate the seamless and consistent integration of data for use in campaigns and interpret the data resulting from successful marketing campaigns. Participate in strategic sessions with stakeholders, technology leadership, external service providers, and structure teams to deliver end-user solutions driven by business needs and requirements pertinent to campaigns. Ensure that individual technical solutions align with the future state architectural vision of marketing technologies. Hybrid work schedule. Bachelor's degree or foreign equivalent in Computer Science and Engineering, Marketing, Business Analytics or related plus 2 years of digital marketing experience.

Must have experience with:

Oracle Eloqua; Litmus; Adobe Photoshop; Dreamweaver; requirement gathering, documentation, and implementation; HTML; CSS; data management; data interpretation; software integration of Salesforce Data Cloud (SFDC) with marketing automation platforms; JavaScript; insight and dashboard reporting; A/B testing; multivariate testing; holdout testing; send time optimization testing; audience segmentation testing; layout testing; design testing; Wrike; Aprimo; communicating effectively with various stakeholders; and campaign strategy planning.

Apply online at https:

//cigna.wd5.myworkdayjobs.com/en-US/cignacareers/ under req 26005435