Marketing Analyst (W2 Only)

Description We are seeking a strategic and technical leader to drive the future of our digital member experience. As the Sr. Marketing Analyst Lead, you will supervise a team of analysts and technologists responsible for orchestrating personalized customer journeys using Adobe Real-Time CDP, Adobe Target, and Adobe Analytics. You will move beyond simple reporting to true activation- using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time. Key Responsibilities 1. Team Leadership & Strategy Supervise and mentor a high-performing team of marketing analysts and personalization specialists. Define the roadmap and strategy for our personalization program, prioritizing high-impact tests and audience activations. Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule. Foster a culture of "test and learn," guiding the team in hypothesis generation, experimental design, and statistical validation. 2. Platform Operations (Adobe Real-Time CDP & Target)

Audience Orchestration:

Lead the strategy for Adobe Real-Time CDP. Define and build high-value audience segments for activation across web, email, and paid media.

Personalization & Testing:

Oversee the execution of A/B and multivariate tests using Adobe Target.

Journey Management:

Design automated triggers and personalized experiences that nurture customers from awareness to conversion (e.g., converting a roadside-only user into a multi-product insurance holder). 3.

Business Growth & Optimization Acquisition & Conversion:

Drive specific strategies to convert non-members into members through targeted offers and streamlined digital pathways.

Cross-Sell/Up-Sell:

Utilize predictive modeling and behavioral data to lift sales across all business lines (Insurance, Travel, Credit Card, Discounts).

Revenue Impact:

Partner with product owners to identify underperforming funnels and implement data-driven optimizations to increase revenue per visitor (RPV). 4. Analytics & Insights Leverage Adobe Analytics to uncover deep user insights. Move beyond "what happened" to "why it happened" and "what we should do next." Translate complex data sets into clear, actionable business narratives for executive leadership. Ensure data integrity across platforms, working with IT to validate data feeds and event tagging (Web SDK). Qualifications Bachelor's Degree in Marketing, Data Science, Business, or related field (Master's preferred). 7+ years of experience in digital marketing, marketing operations, or data analytics. 2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects. Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (RT-CDP): Experience building schemas, segments, and destinations.

Adobe Target:

Experience running A/B tests, XT (Experience Targeting), and using Automated Personalization (AP) / Auto-Target.

Adobe Analytics:

Proficient in Analysis Workspace, segmentation, and calculated metrics. Strong understanding of digital data layers, tagging, and identity management Job Type & Location This is a Permanent position based out of Costa Mesa, CA. Pay and Benefits The pay range for this position is $120000.00 - $140000.00/yr.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!

) Workplace Type This is a hybrid position in Costa Mesa,CA. Application Deadline This position is anticipated to close on Apr 29, 2026. h4>

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.