Job Description
OVERVIEW
Senior Quantitative Marketing Analyst role is part of M&T's Customer Insights & Analytics Organization. Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness, and develop materials that clearly communicate impact to business and marketing stakeholders. LOCATION
This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank's regional offices. Candidates must reside within a reasonable commuting distance to one of the following locations: 345 Main Street, Buffalo, NY 115 Federal Street, Boston, MA 1 Light Street, Baltimore, MD 1350 I Street NW, Washington, DC 1100 North Market Street, Wilmington, DE 277 Park Avenue, New York, NY 850 Main Street, Bridgeport, CT 77 Pine Street, Burlington, VT SCOPE:
Responsible for delivering advanced marketing analytics to drive customer acquisition, engagement, and revenue growth across digital and sales/branch channels within Consumer Banking. This role leverages complex data sources to evaluate campaign performance, optimize targeting strategies, and quantify marketing ROI, while partnering closely with Digital Marketing, Retail/Branch Banking, and Product teams. The position translates data into actionable insights and executive-level storytelling, supports data-driven decision-making, and ensures all analytics adhere to regulatory, risk, and governance standards within the financial services environment. POSITION RESPONSIBILITIES
Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies Analyze and optimize performance of digital marketing campaigns (e.g., paid media, email, web, mobile) and branch/sales associate-led marketing efforts; identify trends, anomalies, and drivers of performance across customer segments and channels Support and mentor junior analysts by providing guidance on analytical approaches, coding best practices, and effective communication of insights Develop and enhance dashboards and reporting solutions in partnership with Marketing teams, delivering intuitive views of marketing performance, KPIs, and customer insights for stakeholders Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management. Promote an environment that supports belonging and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. MANAGERIAL/SUPERVISORY RESPONSIBILITY
No supervisory responsibility. MINIMUM QUALIFICATIONS REQUIRED
Bachelor's degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/ or work experience, including a minimum of 5 years related experience Experience with data analysis and statistical tools Experience working in large databases Familiarity with common programming languages Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs IDEAL QUALIFICATIONS PREFERRED
6 or more years related work experience in data analysis Experience working with statistical analysis Expert skills in programming languages such as SQL, SAS, Python, or R Experience with one or more cloud databases Experience working within an agile environment Experience in quantitative finance or a related field, analyzing large and complex data sets, data reliability analysis, quality controls and data processing M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $113,300.00 - $188,800.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. Location Baltimore, Maryland, United States of America Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people's lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T's affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank's traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values - integrity, ownership, collaboration, curiosity, and candor - drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T's Human Capital Report to learn more. Ready to join our team? Submit your application today! If you are unable to apply through this site due to technical issues or need an accommodation to apply, please contact us at careersitesupport@mtb.com for assistance. M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace. Career Site Privacy Notice
