Senior Quantitative Marketing Analyst (Customer Insights & Analytics)

• OVERVIEW:

• Senior Quantitative Marketing Analyst role is part of M&T's Customer Insights & Analytics Organization.
• Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness, and develop materials that clearly communicate impact to business and marketing stakeholders.

• LOCATION

• This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank's regional offices.

Candidates must reside within a reasonable commuting distance to one of the following locations: + 345 Main Street, Buffalo, NY + 115 Federal Street, Boston, MA + 1 Light Street, Baltimore, MD + 1350 I Street NW, Washington, DC + 1100 North Market Street, Wilmington, DE + 277 Park Avenue, New York, NY + 850 Main Street, Bridgeport, CT + 77 Pine Street, Burlington, VT

• SCOPE:

• Responsible for delivering advanced marketing analytics to drive customer acquisition, engagement, and revenue growth across digital and sales/branch channels within Consumer Banking.

This role leverages complex data sources to evaluate campaign performance, optimize targeting strategies, and quantify marketing ROI, while partnering closely with Digital Marketing, Retail/Branch Banking, and Product teams. The position translates data into actionable insights and executive-level storytelling, supports data-driven decision-making, and ensures all analytics adhere to regulatory, risk, and governance standards within the financial services environment.

• POSITION RESPONSIBILITIES

• + Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking + Perform quantitative and statistical analyses (e.

g., A/B testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies + Analyze and optimize performance of digital marketing campaigns (e.g., paid media, email, web, mobile) and branch/sales associate-led marketing efforts; identify trends, anomalies, and drivers of performance across customer segments and channels + Support and mentor junior analysts by providing guidance on analytical approaches, coding best practices, and effective communication of insights + Develop and enhance dashboards and reporting solutions in partnership with Marketing teams, delivering intuitive views of marketing performance, KPIs, and customer insights for stakeholders + Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management + Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management. + Promote an environment that supports belonging and reflects the M&T Bank brand. + Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

• MANAGERIAL/SUPERVISORY RESPONSIBILITY

• No supervisory responsibility.

• MINIMUM QUALIFICATIONS REQUIRED

• + Bachelor's degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/ or work experience, including a minimum of 5 years related experience + Experience with data analysis and statistical tools + Experience working in large databases + Familiarity with common programming languages + Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs •

IDEAL QUALIFICATIONS PREFERRED

• + 6 or more years related work experience in data analysis + Experience working with statistical analysis + Expert skills in programming languages such as SQL, SAS, Python, or R + Experience with one or more cloud databases + Experience working within an agile environment + Experience in quantitative finance or a related field, analyzing large and complex data sets, data reliability analysis, quality controls and data processing M&T Bank is committed to fair, competitive, and market-informed pay for our employees.

The pay range for this position is $113,300.00 - $188,800.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

• Location
• Baltimore, Maryland, United States of AmericaM&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.