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Web & Digital Experience Specialist
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University of Michigan
Remote
$84,000 Salary, Full-Time
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Job Description
Web & Digital Experience Specialist University of Michigan - 4.3 Detroit, MI Job Details Full-time $80,000 - $88,000 a year 1 hour ago Benefits Disability insurance Health insurance Flexible spending account Life insurance Retirement plan Qualifications SEM campaigns Pay-per-click (PPC) advertising Marketing analytics HTML Paid search advertising campaigns Full Job Description Job Summary The Web & Digital Experience Specialist leads the design, management, and continuous improvement of UMCI's digital presence, with a focus on website performance and user experience. You will blend technical expertise, design and content development to ensure UMCI's platforms are engaging, accessible and aligned with strategic communications goals. Reporting to the Marketing & Communications Manager, you will manage the design and maintenance of the school's website and digital properties, with a focus on user experience, functionality, performance, and accessibility. This is more than a technical position; it's an opportunity to be a digital storyteller translating UMCI's mission into compelling, data-informed digital experiences for local, regional and global audiences. For additional details about the position, please review the full job description. Responsibilities• Website Management & Optimization (40%) Manage UMCI's public-facing website and intranet using a CMS (e.g., WordPress, Sanity or university systems) Monitor search engine optimization (SEO) and answer engine optimization (AEO)/generative engine optimization (GEO), and adjust (e.g. keywords, content, site structure, etc.) Publish and update content, ensuring accuracy, accessibility and brand alignment Maintain website digital directory and events page. Digital Design & User Experience (30%) Design web pages, landing pages, and digital assets aligned with brand standards Improve UX/UI across digital platforms Collaborate with internal teams to translate campaigns and programs into engaging digital experiences Digital Marketing & Analytics (20%) Analyze Google Analytics data to determine trends and guide content, SEO, and AEO/GEO decisions. Support Google Ads campaigns to drive awareness and engagement Use insights to inform content, design, and strategy improvements Content Development & Integration (10%) Ensure content is clear, engaging, and audience-focused Integrate website content with email marketing, events, and social platforms Ensure tracking (e.g., UTMs, conversions) is implemented and troubleshoot as needed Required Qualifications• Bachelor's degree in web design, graphic design, digital media, or related field, or equivalent experience and education 3-5 years of experience in website management or digital design Experience with CMS platforms (e.g., WordPress, Sanity) Working knowledge of HTML and web best practices Experience with design tools (e.g., Adobe Creative Suite, Figma, Canva) Familiarity with Google Analytics and Google Ads Why Work at Michigan? In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future.