Sr Analyst-Marketing

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. How will you make an impact in this role? Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Card, Banking, and Lending solutions. Within Small Business Marketing , the Customer Growth Marketing Team is responsible for deepening engagement with our existing Customers to accelerate growth and momentum for the business. The Senior Analyst, Customer Application will support the execution of the Card Application marketing strategy and experience for existing Small Business Card Members across web and mobile, with a focus on cross-sell, upgrades, and employee card acquisition. They will help optimize application funnel performance by analyzing customer behavior, identifying friction points, and recommending improvements to increase conversion. At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Responsibilities:

Execute against a test-and-learn roadmap, including A/B tests and journey enhancements, in partnership with Product, and Analytics teams. Support marketing execution and Legal/Compliance approvals to ensure compliant journeys Partner cross-functionally with Product, and Tech to support the delivery of application enhancements and new features. Track and report on key performance metrics, providing insights on application starts, submissions, conversion rates, and drop-off points. Leverage customer insights, data, and competitive research to inform recommendations and support ongoing optimization efforts. Support PMO activities, including maintaining timelines, tracking deliverables, and ensuring key milestones are met. Ensure strong attention to detail and quality control across all application experiences and launches.

Qualifications:

2+ years of experience in marketing, digital marketing, analytics, or related fields. Analytical mindset, with the ability to interpret data and translate findings into actionable insights. Strong organizational, collaboration and project management skills. Detail-oriented with a focus on executional excellence and accuracy. Preferred Qualifications Self-motivated and proactive, with a willingness to take ownership and learn in a fast-paced environment. Strong interest in digital customer journeys and conversion optimization Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.