Digital Analyst

Digital Analyst Nashville, TN Job Details Full-time 18 hours ago Benefits Disability insurance Health insurance Unlimited paid time off Dental insurance Vision insurance 401(k) matching Life insurance Qualifications Social media advertising Market research projects YouTube Adtech Marketing Process optimization Workflow management (operations management method) Bachelor of Science Competitive analysis Email marketing campaigns Process improvement Digital marketing budget management Mid-level SEM campaigns X (Twitter) ROI Bachelor's degree in marketing Key Performance Indicators Analysis skills Organizational skills Pay-per-click (PPC) advertising TikTok Facebook Marketing analytics Budgeting Benchmarking Excel formulas Process management Leadership 2 years Paid search marketing Campaign performance reporting Excel data analysis Paid search advertising campaigns Full Job Description Who We Are… Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth. We are looking for a Digital Analyst to research and identify ways to build clients' targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities. In order to excel in this role, applicants should have PPC / paid social campaign experience and must be comfortable with processing and analyzing marketing data. The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences. Responsibilities Analyze sales funnels and customer intent. Measure ROI of online and offline advertising campaigns. Report on marketing KPIs like leads, conversion rates, and website traffic. Track email campaign metrics (delivery, open rates, click-through rates). Monitor budget distribution and performance of paid ad campaigns. Conduct competitive research and analyze benchmarking data. Recommend website and campaign optimizations. Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc). Work closely with internal teams to identify opportunities for growing our partners' sales digitally. Requirements The ideal candidate will have: 2+ years of experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency. Demonstrable experience with campaign planning, optimization, and analysis. The ability to think adeptly around both creative and analytics and an understanding of how they work together to drive a return on investment. A strong grasp of performance media best practices. Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.) An understanding of digital ad tech, inducing the ability to work with conversion tracking systems. Aptitude for working with and gaining insights from data, Strong MS Excel skills, including the use of functions, filters, and pivot tables. Understanding of common paid media metrics as well as broader digital subscription metrics such as LTV, churn rate, etc. The ability to analyze campaign performance data and translate that analysis into key insights. Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement. A desire to work with some of the brightest minds in the industry. The Ideal Candidate Is A process-minded forward thinker. All about the metrics, quality and details. An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts. Skills Real-world experience as a Digital Analyst or in a similar role. Expertise in Google Analytics. In-depth understanding of SEM campaign strategies and SEO practices. Experience with PPC campaigns. Knowledge of MS Excel. Analytical abilities. BSC in Marketing or a relevant field. Why Drive Social Media… Over the past 10 years, we've been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners. Come join our 200+ employees at AdWeek's Fastest Growing Agency, Inc. 5,000's six-time award winner, and we've also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal. To find out more about us, check out our

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https://careers.drivesocialnow.com/ Benefits… Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance Eligible for full health, dental, vision benefits within the first 90 days of employment Drive pays 100% of premiums for STD, LTD, and Life Insurance 401k with up to a four percent match after your first full year at Drive Our office is located at 906 Olive St. Suite 700, Saint Louis, MO, 63101, with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute Offices… St.

Louis:

Our headquarters feature a hidden speakeasy adding a unique and creative element to the workspace (let's see if you can find it).

Nashville:

Offers a spacious layout situated just 2 blocks from Broadway & Assembly Hall, putting you right in the heart of the city.

Tampa:

The office is located in the middle of the Westshore Business District with stunning visuals all around.

Miami:

The office is situated in a prime location with a gorgeous view of the ocean

Irving:

This Office located in Las Colinas near the Toyota Music Factory. It offers modern amenities and convenient access to the Dallas metropolitan area.

Atlanta:

The office was recently built in January 2021, and is located in the vibrant Midtown district. Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. #LI-Onsite