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Director of Digital Engagement

Job

Insight Global

Austin, TX (In Person)

Full-Time

Posted 1 week ago (Updated 1 day ago) • Actively hiring

Expires 7/14/2026

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Job Description

Job Description The Director of Engagement will lead UT Health Austin's digital strategy across four core areas: Search (SEO/Paid Media), Web (Adobe Experience Manager), CRM (Salesforce Marketing Cloud, and Social/Digital Advertising. This role is responsible for creating a cohesive, data-driven digital experience that drives patient engagement and growth. Responsibilities
  • Own and integrate digital strategy across SEO/SEM, websites (AEM), CRM (Salesforce Marketing Cloud), and paid/social channels.
  • Lead website strategy, content governance, and performance optimization within Adobe Experience Manager.
Oversee CRM strategy, segmentation, and lifecycle marketing using Salesforce Marketing Cloud. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review
Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Requirements
  • Experience in healthcare marketing.
  • 4-7 years of progressively responsible experience in digital marketing, web/content management or related fields. Strong working knowledge across multiple digital channels (Search, Web/AEM, Social/Paid). Preferred Requirements
  • Proven ability to operate withing a fast-paced, startup-style environment within a larger organization.
  • Hands-on experience with Adobe Experience Manager and/or Salesforce Marketing Cloud strongly preferred.
2 years of experience at their current role