Marketing Research Analyst III

Marketing Research Analyst III Madison, WI Job Details 1 day ago Benefits Profit sharing Health insurance On-site gym Dental insurance 401(k) Parental leave Vision insurance Qualifications Market research projects Stakeholder engagement Presentation software Bachelor's degree in communications Market analysis Product roadmapping Marketing 5 years Qualitative research Bachelor's degree in business Process improvement Data reporting Qualtrics Bachelor's degree in marketing Analysis skills Presentation skills Bachelor's degree Organizational skills Communications Research data analysis Networking through strategic partnership building Presentation creation Design thinking Senior level Business Research findings presentation Project leadership Communication skills Marketing Stakeholder management B2C business model Full Job Description Overview Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world's most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability. Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future. Primary Responsibilities The Marketing Research Analyst III would work closely with the Insights Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product road mapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making. Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced "Fuzzy Front End" Innovation and road mapping and new product development's insights needs Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations Build customized reports for individual stakeholders Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field (preferred) 5-10 years of Marketing Research experience Excellent knowledge of MS Office (particularly PowerPoint and Excel) Proven analytical skills Project management experience including prioritization of multiple products against each other Experience presenting and influencing Sr. Management/C-level Executives Experience managing and selecting external research suppliers Demonstrated ability to build relationships with internal and external stakeholders Exceptional organization, written and oral communication skills Experience with a wide range of primary qualitative and quantitative research methodologies Self-starter with a focus on process improvement and problem-solving.

Preferred Qualifications:

Experience with Qualtrics Experience with Design Thinking Experience with B2C durable goods and B2B We value our employees by providing: Competitive compensation based on skills Industry leading health, dental, and vision plans Generous 401 (K) savings and profit sharing On-site UW Health clinic, fitness center, and walking paths Education assistance and internal training programs Electric vehicle charging Maternity & paternity leave Interested in learning more on our robust benefits package we offer? Click here! This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.