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Marketing Assistant
Job
Hopewell Health Solutions
Glastonbury, CT (In Person)
$47,840 Salary, Full-Time
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Job Description
Marketing Assistant Hopewell Health Solutions - 4.6 Glastonbury, CT Job Details Full-time $21 - $25 an hour 22 hours ago Qualifications Social media advertising campaigns Website activity analysis Website maintenance Website management Basic graphic design principles WordPress E-commerce Graphic design software Image content creation Media data analysis Pay-per-click (PPC) advertising Facebook Marketing analytics Social media brand management Video editing Data analysis software Search engine marketing (SEM) strategy development Copywriting Paid search advertising campaigns Media editing tools Full Job Description Job Summary We are seeking a dynamic and detail-oriented Marketing Assistant to support our marketing team in executing strategic campaigns and enhancing brand visibility. The ideal candidate will possess a strong foundation in digital marketing, content creation, and data analysis, with a passion for driving engagement across multiple channels. As a vital team member, you will assist in developing marketing initiatives, managing social media platforms, and optimizing online presence to achieve measurable results. Responsibilities Assist in the development and implementation of comprehensive marketing strategies across digital channels, including social media, email marketing, and SEM campaigns. Manage and curate content for various platforms using content management systems such as WordPress and other CMS tools. Conduct keyword research and utilize SEO tools to improve website ranking and organic traffic. Support the creation of engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles. Monitor campaign performance through Google Analytics, Google Ads, and other analytics tools; prepare reports to inform ongoing optimization efforts. Coordinate social media marketing efforts on platforms like Facebook Advertising and social media management tools to increase audience. Assist with website updates Contribute to email marketing campaigns by crafting compelling copy, segmenting audiences, and analyzing campaign metrics for continuous improvement. Requirements Proven experience with SEO tools, Google Analytics, Google AdWords (now Google Ads), and SEM strategies. Support business development department, and strategize marketing outreach efforts Familiarity with content creation, copywriting, and graphic design using Adobe Photoshop or Adobe Creative Suite. Knowledge of website management platforms such as WordPress; basic