Associate, Marketing Content

Back to jobs tags.new Associate, Marketing - Content Hartford, CT

APPLY COMPANY OVERVIEW KKR

is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR's investments may include the activities of its sponsored funds and insurance subsidiaries. We are seeking a creative, dynamic, and highly collaborative copywriter to join our marketing team. While primarily focused on writing for an audience of financial professionals for KKR's insurance business, this writer will have the opportunity to produce a diverse array of content across multiple audiences and channels. The Financial Writer should be both an excellent writer/editor and a strong communicator who can build relationships across the firm. The successful candidate will be able to understand and quickly synthesize complex financial topics into digestible, eye-catching content and have a deep understanding of the competitive field. Being a team player who can work with many different stakeholders on the marketing team and beyond, including offering guidance on best practices for content development and messaging, is essential. Candidates should be responsive, creative, open to feedback and new ideas, and a problem-solver who can figure out ways to get things done. This position is located in our Hartford, CT office.

Responsibilities:

Provide marketing copy and messaging for annuities, including variable, fixed and fixed index products. Ability to apply a sound understanding of annuity products and financial concepts to clearly and accurately communicate key sales ideas. Distill complex business and product content into simplified messaging. Generate B2B and B2C product and creative value-add content across various platforms, including web, email, video, social, presentations/seminars and print. Work with other copywriters, designers, marketers and senior sales management to help generate creative ideas and develop messaging for marketing initiatives that align with the sales team and support business objectives. Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc. Develop targeted messaging for various audiences throughout the sales process. Ensure consistency in style, tone and voice across marketing initiatives. Be able to work collaboratively on projects, lending writing expertise, as well as independently manage projects from conception to completion. Create voice-over scripts for video. Collaborate with other areas across the organization to ensure accuracy and regulatory compliance. Must be able to manage competing priorities. Must manage to aggressive deadlines.

Qualifications:

Bachelor's degree in communication, marketing or English. 7+ years marketing copywriting experience, minimum of 4 + years in the financial services industry, preferably annuity. Demonstrated willingness and ability to write both engaging short-form content (emails, sales aids, short articles) and longer-form articles Demonstrated use of AI and workflow tools "Student of the business" who is always seeking to learn more Strong interpersonal skills. Ability to effectively interact with senior leadership. Ability for occasional travel. This is the expected annual base salary range for this Hartford, CT-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range - $115,000 to $120,000 KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.kkr.com/careers because of your disability. You can request reasonable accommodations by sending an email to Benefits@kkr.com . Only emails left for this purpose will be returned.

Massachusetts Applicants:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law. Create a Job Alert Interested in building your career at Careers at KKR? Get future opportunities sent straight to your email. Create alert Apply for this job

• indicates a required field Autofill with MyGreenhouse First Name
• Last Name
• Email
• Phone Country
• Phone
• Location (City)
• Locate me Resume/CV
• Attach Attach Dropbox Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Employment Company name
• Title
• Start date month
• Select... Start date year
• End date month
• Select... End date year
• Current role Add another Education School
• Select... Degree
• Select... Discipline
• Select... Start date month
• Select... Start date year
• End date month
• Select... End date year
• Add another Home Address LinkedIn Profile Website Are you legally authorized to work for our company in the U.S.?
• Select... Will you now or in the future require visa sponsorship to work in the United States?
• Select... If yes, please briefly describe your current visa status. Work Authorization Expiration Date Are you currently an employee or have you been previously employed by KKR?
• Select... Were you referred by a current or previous KKR employee, or by an external affiliate of KKR?
• Select... Please provide name of Referrer. If not applicable, please indicate N/A. Is the referrer aware they are being cited as a referral source? Select... Have you interviewed with KKR, its affiliates or any of its portfolio companies in the past 12 months?
• Select... If yes, please provide details of the role, location and date. Do you currently have a non-compete, non-solicitation, or notice period agreement that may affect your employment with KKR? Select all that apply.
• No Yes, notice period Yes, non-compete Yes, non-solicit If you replied yes to the question above, please provide details of non-compete, non-solicitation and/or notice periods. Are you currently, or have you ever been, employed by Deloitte in any capacity--for example, full-time, part-time, fixed-term, contractor/temporary, or intern/co-op/apprentice or the like?
• Select... If yes, please provide your Deloitte employment details: job title, employment dates (MM/YYYY - MM/YYYY or MM/YYYY - Present, and office/location (city, country).
• Do you have any family members currently employed by KKR (inclusive of Global Atlantic Financial Company ("GA")?

For purposes of this question, a "family member" includes (a) anyone related to a KKR or GA employee by blood, adoption, foster care or marriage (including step-relationships); or (b) a spouse, fiancé(e), domestic partner, or any individual with whom the employee has a relationship that is substantially similar to a familial or marital relationship.

• Select... If Yes, please provide the name of the current GA or KKR employee and identify the familial relationship.
• I confirm that my application materials and interview responses reflect my own work and were not generated, edited, or supplemented by AI tools (e.g., ChatGPT, Gemini, Claude, etc.).
• Select... Please indicate any languages in which you are fluent.
• Arabic Chinese (Mandarin) Chinese (Cantonese) English French German Hindi Italian Japanese Korean Portuguese Spanish Swedish Other If you are fluent in any additional language, please specify.

Submit application