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Marketing - Digital Marketing Assistant
Job
Northpointe Staffing
Miami, FL (In Person)
$58,240 Salary, Full-Time
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Job Description
Marketing
- Digital Marketing Assistant Northpointe Staffing
- 3.
Full Job Description Job Description/Responsibilities:
- Design the digital marketing strategy for campaigns, including target audiences, communication channels, sequence of impacts, and timing.
- Define campaign logic (what message, when, and to whom) and establish success criteria, KPIs, and expected reporting prior to launch.
- Translate marketing strategy into functional campaign logic executable in Adobe.
- Ensure consistency across message, channel, segmentation, and timing throughout the campaign lifecycle.
- Validate all functional dependencies required for campaign execution, including audiences, rules, triggers, content availability, and tracking.
- Configure and activate campaigns, audiences, rules, and journeys within Adobe platforms.
- Own and execute the campaign go-live, ensuring quality, accuracy, and readiness.
- Ensure alignment and preparedness across all stakeholders involved in the campaign.
- Monitor campaign performance against defined success criteria, ensuring traceability, control, and quality standards.
- Analyze results, produce campaign reporting, and derive actionable insights from performance data.
- Propose and implement continuous optimizations and contribute to the evolution of digital campaign best practices.
- Perform other duties as assigned or requested by the immediate supervisor.