Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager

Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager Warren, MI Job Details Full-time 16 hours ago Benefits Benefits from day one Qualifications Budget management Strategic management Product roadmapping Project planning Product positioning Key Performance Indicators Bachelor's degree Organizational skills Marketing campaign management Senior level Cross-functional collaboration Brand identity design Go-to-market strategy Communication skills Cross-functional communication New product launch experience Full Job Description Job Description The Assistant Global Brand Strategy & Marketing Integration Manager is responsible for supporting the development and adherence to the brand's identity, positioning, and overall market presence across GM's global markets to help drive core results. This role fosters collaboration across teams to bring efficiencies and consistency globally. This individual will collaborate with and support global marketing teams serving as a key point of contact for brand strategy and product information across markets. They will represent the global perspective on strategy, tactical plans, and creative assets. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy. The successful candidate will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision. They will support a cross-functional team in developing and maintaining the Global Vehicle Positioning and Global Product Roadmap. This role is essential in supporting the development of strategic opportunities to position the brand as a global Tier 1 Electric Vehicle leader. The individual will seek organizational support for key brand initiatives and challenges such as sustainability efforts, long-term and five-year brand planning, and other strategic areas. They will also work closely with markets to contribute to the company's earnings before interest and taxes (EBIT) goals while safeguarding brand standards.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope Participate in the Global Brand Governance process (monitor, audit, and reporting) Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan Monitoring and evaluation of key performance indicators ( KPI's), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies Support integration and roll out of go to market plans for global markets Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations Support the execution of global only content defined for each initiative scope and global market needs Support the integrated global market process, leveraging agency partners as required Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice Support and foster a culture of brand advocacy among international teams

ESSENTIAL QUALIFICATIONS/REQUIREMENTS

Bachelor's Degree 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred Experience in a Global Marketing Org and/or experience working internationally Preferred candidate has experience in global activations or has experience in multiple regions Broad marketing skillset and ability to effectively collaborate across functions Excellent written and verbal communication skills Strong project management and organizational skills Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed #

LI-MO1 GM

does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources . Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire . Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.