MARKETING ASSOCIATE
CATEGORY:
OTHER
Broadway Across America
Minneapolis, MN
US
JOB DETAILS
DESCRIPTION
Summary
The Marketing Associate is a vital member of the Broadway Across America's (BAA) North office in Minneapolis as part of BAA. This entry-level position assists the Marketing team in the tactical implementation of advertising and public relations campaigns to ensure successful Broadway engagements in Appleton, East Lansing, Grand Rapids, Madison, Milwaukee, Minneapolis and Omaha.
Duties and Responsibilities
Facilitate approval process, and routing via email, with BAA National teams, partner markets and shows to ensure all collateral is accurate, effective and maintains brand consistency
Proofreading marketing materials for content, style and accuracy per North Marketing Team guidelines
Provide creative support and development of marketing materials with regards to marketing messaging and design, following prescribed style preferences and accuracy of information with oversight from senior staff
Manage coordination and tracking of production work on behalf of BAA and partners including, but not limited to, emails, updates, ads; from the initial request through topletion, sending and/or trafficking of the finished assets
Prepare advertising settlements by accurately accounting for all bills associated with media placements and expenses related to the show's advertising budget for select North Markets
Provide advertising plan, advertising settlement proofing and actualization support to North Marketing Team
Create BAA Production Invoices and distribute to partners
Collect and submit advertising invoices from partners to BAA Accounts Payable
Responsible for updating season and single ticket advertising budgets with actualized AP Invoices
Provide support on the creation of, verifying accuracy and scheduling of emails, SMS and app notifications, and distributing schedule to BAA North office members
Executes advertising plans in coordination with the Marketing team; maintainsmunication with venue partners, show representatives, and vendors
Assist Marketing and Ticketing staff on presale, promotional offers, and third party offers to get created and operational; ie BAA created microsites and Ticketmaster promo pages
Maintains the local Broadway Across America market webpages for the seven markets including facilitating updates and brand standard of BroadwayGrandRapids with oversight from BAA National Marketing
Assist with ensuring accuracy in Monday project management system for all BAA North office members
Takes notes on partner and show calls for North Marketing team and s with North office members
Duties as assigned
Competencies
To perform the job successfully, an individual should demonstrate the followingpetencies:
- Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
- Adaptability
Able to work around unexpected changes of circumstance or workload
Modifies a planned course of action based on new circumstances
Changesmunication style to achieve the best results
- Functional Competencies
Looks for ways to improve and promote quality
Demonstrates accuracy and thoroughness
Knowledge of digital advertising
- Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving
Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable amodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree in Communications, Marketing, Theatre or Arts Administration preferred but not required
1 - 2 years of marketing experience preferred but not required
Proficient in Excel and Word
Experience and knowledge with Google Sheets and Docs a plus
Communication Skills
Attention to detail, proof-reading, copy-editing skills
Ability to read, analyze, and interpret advertising plans, digital advertising reports and ticket sales reporting
Ability to write marketing copy that conform to prescribed style and format.
Ability to respond tomon inquiries orplaints from partners, colleagues, or members of the industry.
Ability to effectively present information to colleagues
Critical Thinking
Ability to work on multiple projects at a time with good time management skills in order to meet deadlines
Ability to prioritize projects based on deadlines, time needed toplete, and order of importance
Able to create dynamic marketing strategies under the direction of the North Marketing Team for each show to maximize visibility with target audiences.
Strong analytical and problem-solving skills
Physical Demands
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable amodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Sitting, standing, and working on aputer
on special events
Escort talent or greet guests
Work Environment
The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable amodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
An open office environment with frequent interruptions and employee traffic.
Noise and distractions from productions and/or an active office setting
Must be willing to work nights and weekends as needed
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
SALARY
$24.00 - $24.00 per hour