Marketing Intern

Essential Functions:

Social Media Strategy & Content Development Assist in developing an organic social media strategy aligned to brand and business objectives Partner with internal teams and external agencies to create and refine social media content Support content planning, scheduling, and publishing across platforms Monitor trends and identify opportunities to improve engagement and relevance Performance Measurement & Reporting Track and analyze social media performance and metrics Work with Director, Marketing Intelligence & Analytics to develop performance reports Identify key insights and recommend optimizations based on results Campaign Execution & Coordination Support Manager of Marketing Operations in planning and delivering marketing campaigns Assist in coordinating campaign components across channels (email, digital, in-store, etc.) Help ensure campaigns are delivered on time and within scope Participate in campaign planning and post-campaign review processes Competitive & Market Analysis Conduct research on competitors in the automotive repair and maintenance category Analyze competitor messaging, websites, promotional tactics, and social media presence Summarize findings into clear insights that can inform marketing strategy

Learning Objectives:

This internship is designed to provide hands-on experience and foundational knowledge in: Campaign management processes across multiple marketing channels Measurement planning, performance tracking, and reporting Tactical marketing planning and execution Content strategy development and optimization Cross-functional collaboration within a marketing organization

Education and Experience:

Current undergraduate student pursuing a degree in Marketing, Business, Communications, or related field Prior internship or project experience in marketing is a plus but not required

Knowledge & Skills :

Strong curiosity and willingness to learn in a fast-paced environment Interest in marketing, advertising, and consumer behavior Analytical mindset with an eagerness to work with data and draw insights Strong attention to detail and organizational skills Ability to manage multiple tasks and meet deadlines Effective written and verbal communication skills Comfortable collaborating with teams and asking questions Familiarity with social media platforms and digital tools is a plus Proactive attitude with a willingness to take initiative and contribute ideas