Assistant Manager, Global Marketing Face/Skin - MAC

• ABOUT US:

• The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

MAC is the world's leading professional

MAKEUP AUTHORITY

because of our unrivaled expertise in makeup artistry. MAC celebrates diversity and

INDIVIDUALITY

— all ages, all races, all sexes. MAC is a proud

COMMUNITY

of professional makeup artists. MAC is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the

MAC AIDS

Fund at the heart and soul of our unique culture.

• ABOUT THE JOB

• The Assistant Manager, Global 360 Marketing supports the development and execution of end-to-end global marketing strategies across product and consumer marketing.

This role bridges innovation, product storytelling, and consumer-facing campaign execution to deliver cohesive, insight-driven 360 programs that drive brand growth, engagement, and market share. This position partners cross-functionally to lead global programs from concept through launch, ensuring strong alignment between product strategy, creative development, and consumer activation across all channels and regions.

• KEY RESPONSIBILITIES

• 360 Strategy & Innovation
• + Support development of global 360 marketing strategies that integrate product innovation, consumer insights, and cross-channel activation + Contribute to category strategy, long-term innovation pipeline (3-year vision), and 24-month launch calendar + Identify whitespace opportunities through consumer insights, social listening, CRM data, and competitive analysis + Translate product concepts into compelling consumer-facing strategies and campaigns •Product Marketing & Innovation•+ Support end-to-end product development and launch process, from concept ideation to go-to-market execution + Develop product and program briefs that inform innovation, positioning, and storytelling + Partner with Product Development, Packaging, and Creative to bring new products to life + Ensure alignment to cost targets (COG/BAP) and manage feasibility considerations + Maintain key product marketing tools (global lineup, calendars, collateral trackers) + Manage sampling strategy and execution across regions •Consumer Marketing & 360 Campaign Development•+ Develop integrated 360 briefs that align product strategy with consumer engagement plans across all touchpoints + Partner with Creative, Media, E-commerce, CRM, and Global Communications to deliver cohesive campaigns + Support creative development through insights, competitive benchmarking, and thought starters + Ensure consistency and excellence across all campaign assets and executions •Program & Project Management•+ Own timelines, workflows, and cross-functional coordination to ensure on-time delivery of global programs + Manage briefing, asset development, approvals (legal/claims), and execution processes + Lead cross-functional meetings, set agendas, and drive follow-ups and accountability + Oversee global CRQ process and ensure alignment across 360 teams + Track deliverables, budgets, and key milestones across multiple programs •Regional Partnership & Execution•+ Collaborate with regional teams to incorporate local insights into global strategies + Support development of global toolkits, ensuring clarity on positioning, assets, and activation guidelines + Maintain ongoing communication with regions throughout program development and launch + Gather and synthesize regional feedback and post-campaign results to inform future strategies •Analytics & Performance Optimization•+ Conduct consumer, competitive, and market analysis to inform strategies and innovation + Support campaign measurement frameworks and post-mortem reporting + Analyze performance across channels (social, e-commerce, retail, CRM) and identify optimization opportunities + Drive mid-program adjustments based on performance insights •Cross-Functional Collaboration & Culture•+ Act as a key connector across Product Marketing, Creative, Consumer Marketing, E-commerce, CRM, Events, and VM + Support Artist Training & Development with program updates + Stay current on industry trends, competitor activity, and cultural moments to inspire innovation + Contribute to a fast-paced, highly collaborative, and creative team environment •

EXPERIENCE YOU HAVE

• + 2-3 years of experience in product marketing, consumer marketing, or 360 brand marketing + Experience in beauty, fashion, or consumer goods preferred + Demonstrated experience in product launches and integrated campaign development + Strong project management skills with ability to manage multiple priorities and timelines + Analytical mindset with ability to translate data into actionable insights + Excellent communication, writing, and presentation skills + Collaborative, proactive, and detail-oriented with strong ownership mentality + Ability to thrive in a fast-paced, creative, and global environment •

KEY SUCCESS FACTORS

• + Strategic agility paired with strong executional discipline + Consumer-first, insights-driven mindset + Ability to connect product innovation with compelling storytelling + Strong cross-functional leadership and collaboration + Operational excellence with attention to detail and timelines + Passion for creativity, culture, and trendsetting innovationEqual Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.