Business Analysis & Operations Lead Senior Associate, Consumer Bank Marketing

The Becoming a Customer team is responsible for driving seamless, innovative and personalized omni-channel shopping, offers and account opening experiences for Consumer Bank Marketing. We are seeking a strategic marketing professional to lead customer journey strategy from awareness and conversion through onboarding and deepening. This role will play a critical part in uncovering actionable insights, and translating them into data-driven marketing strategies that drive conversion, activation and retention. As the Becoming a Customer Business Analysis & Operations Lead in Consumer Bank Marketing, you will play a critical role in supporting the Head of Becoming a Customer in both day-to-day business operations and strategic initiatives. You will manage a diverse book of work, lead the development of executive agendas and materials, manage our product portfolio and foster cross-functional relationships to ensure controlled execution of marketing and product initiatives. This role offers significant visibility to senior leaders and opportunities for impactful contributions and professional growth. Job responsibilities Support planning and execution of key priorities and business activities; help prioritize, implement, and measure business goals and targets Support portfolio management and drive delivery, reporting and progress against business objectives for Becoming a Customer products Facilitate cross-product prioritization, sequencing, and trade-off discussions within Becoming a Customer and across co-suppliers Lead development of executive agendas and materials for key meetings; ensure effective representation in business reviews, cross-LOB forums, and CMO/CEO updates Create effective meeting materials and build executive-level presentation skills Drive team engagement by planning and executing team meetings and offsites Drive consistent cross-functional operating rhythms and ensure clear, aligned communication with stakeholders Enable operational efficiencies through strong organization and identification of process improvements Execute a range of projects independently—from quick-turn requests to larger initiatives—responding to team and stakeholder inquiries in a timely manner Build and maintain relationships with Finance, Data & Analytics, Tech, Architecture, Design, Communications, and HR to drive business outcomes and controlled execution Required qualifications, capabilities and skills: Strong project management, strategic thinking, and cross-team collaboration skills Excellent communication, presentation, and interpersonal communications skills with strong ability to develop and maintain relationships Strong analytical, problem-solving, and strategic planning skills Comfortable working in a highly matrixed organization and driving alignment across teams Strong interpersonal and influencing skills; ability to interact with colleagues at all levels and achieve goals without direct control over resources Ability to manage multiple initiatives simultaneously under tight deadlines Comfortable operating in an environment with shifting priorities and ambiguity Excellent written and verbal communication and presentation skills Builds strong partnerships and is recognized as a collaborative team player 3+ years of experience managing projects in a marketing, product or adjacent environment Preferred qualifications, capabilities and skills: Experience with business analysis, operations and/or business management Is a fantastic partner who exemplifies strong collaboration Is highly curious and never settles for good enough Is data driven and analytical, while also being a creative thinker Is vigorous and thorough in their management of details Constantly pushes boundaries of "what could be" to drive innovation Able to balance strategic, big-picture thinking with deep dives into details when needed