Product Marketing Sr. Associate

Job Summary The Product Marketing Senior Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches. Serving as the campaign manager, this role partners closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. The role ensures campaigns are on-strategy, on time, and within budget. This role manages the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery. Job Responsibilities Lead best-in-class campaign delivery for new product launches and other priority initiatives. Manage multi-channel execution from concept development through delivery. Develop strong collaboration with key strategy partners and internal/external execution teams. Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content. Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks. Coordinate targeting and audience strategy with audience partners. Ensure initiatives are on-strategy, on time, and within budget. Required qualifications, capabilities, and skills Strong knowledge of direct marketing, with 5+ years of experience, including 2-4+ years executing multi-channel campaigns. Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution. Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment. Strong program/project management skills, with the ability to manage multiple priorities and timelines. Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards. Preferred qualifications, capabilities, and skills Analytical thinker who enjoys the challenge of trying new things and embraces change. Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls. Comfortable building presentations and delivering updates to key stakeholders.